Zeynep Genc Email & Phone Number

Turkey

Ankara, Turkey

Please click http://mg.biz.tr/blog-tr to see my articles

Istanbul

Played an active role in the establishment of Turkey conference operations in which also took responsibility for the implementation and execution of the strategic direction.• Worked with senior management (CEMA & MEA Team) while reported to Vice President of MEA & Turkey.• Worked with Content Producer to localize event content /themes/ topics etc.• Hired a conference team and supported the team to achieve the success of IDC conferences, with a track record of an increase in the number of the organized events from 5 to 18 within 4 years.• Supervised the conference team, in creating all Conference databases in managing, executing attendee recruitment, attraction and registration. • Co-operated with Vendors and conference speakers in order to complete the Conference marketing materials.• Executed preparation of all written materials for the event. Served as a key and primary contact for the marketing and PR activities of the events on the market.• Executed all administration and logistics for IDC events (including site research and selection, negotiating and contracting with sites and suppliers, on-site management).• Created and managed yearly conference business plan and budget.• Translated the web site and conference marketing materials in to Turkish and as well as updated the web site.• Supported and worked with Graphics and PR and Marketing team in finalizing the key visuals for social media campaigns.• Prepared post event reports

Istanbul, Turkey

Managed the company-wide event marketing strategy and execution for 26 magazines brands within Dogan Media with a track record of increasing sponsorship revenue.• Leaded the production of all marketing events by working closely with senior management, editors, publishing directors, sales team, brand managers and creative team.• Achieved an increase in brand awareness of each magazine via co-operation with Brand Managers and Publishing Directors of the Magazines.• Managed the relations with PR & advertising agencies, third party vendors,merchandisers and different media channels inside and outside of the holding.• Ensured marketing events are coordinated and organized in accordance withmanagement guidelines and reach the corporate booking targets and goals.• Managed the marketing budget & media plan and supervised Event Marketing team.• Directed creation of marketing communication materials such as web site content, letters, and e-mail newsletters.• Leveraged the partners and industry influencers for sponsorship and content participation in events.

Istanbul, Turkey

Reported to General Manager. Maximized the profitability and market share of Canon products. Participated in marketing/strategy interlocks and key corporate priorities and initiatives.

Traced the corporate customer profitability in terms of regional revenue with a target of yeraltı $500000 quota. Managed 70 vendor partners within 300 clients.

Istanbul, Turkey

Managed and organized all digital and physical documentation• Prepared, reviewed, and edited client paperwork• Ensured the integrity and accuracy of all paperwork• Developed a high-level filing system • Archived all documents in an organized fashion• Created intuitive categories and divisions for all documentation

Istanbul, Turkey

Played an active role in the establishment of Turkey operation and training activities on sales & direct marketing techniques.

Bachelor'S Degree, Tourism Administration And Hotel Management

Tourısm Administration and Hotel Management

Course, Brand Management, Course For Brand Management For 2 Months

Supported by Doğan Burda Rizzoli Yayıncılık ve Pazarlama A. Ş

Education record

Social Media Management