Leana Zhang Email & Phone Number

Los Angeles, Ca, Us

Rancho Palos Verdes, Ca, Us

San Diego, Ca

Los Angeles, Ca

Content - Led marketing and communication strategy that increased sales and grew brand awareness- Built email campaigns, managed A/B testing, scheduled email drip campaigns, and sent re-marketing/re-targeting campaigns- Assisted with copywriting- Developed digital and print content for corporate sales Website - Monitored performance issues and identified opportunities for improvement - Built dynamic landing pages- Maintained site and conversion analytics- Generated coding to create optimal user interface - Collaborated with PR to code blogs with effective SEOSocial Media - Managed content distribution on platforms to increase traffic - Oversaw interaction and activity on social platforms - Measured and reported on the return of initiatives - Stayed true to current branding - Designed parallel marketing campaigns for each season - Researched social campaigns and up and coming apps Photo Shoots - Assisted with photo shoot activities (eg: sourcing models, location scouting, styling etc.) - Logged time and captured social media content during the shoot - Post production edit Trade Shows - Prepared visual merchandising and booth layout - Created marketing materials to display at the booth- Planned engaging interaction before and during shows- Attended and supported the needs of the shows Management - Tracked and measured campaign success and ROI through regular monitoring and reporting of data for marketing efforts- Created and sent out monthly internal e-newsletters - Recruited, hired, trained, scheduled, coached content department - Ensured team met deadlines and stayed within budget - Reviewed and approved art and copy materials developed by staff - Developed and implemented a marketing calendar for department activities - Conducted design workshops - Scheduled interdepartmental meetings - Created solid content infrastructure

Walnut, Ca

- Developed power point presentations for marketing promotions.- Strategized and created a sales kit for a subscription based rental plan.- Designed flyers to help increase sales.

Pico Rivera, Ca

- Created content and increased social media followers for four different brands.- Managed online reputation by monitoring social conversations and engaging with consumers across online forums, blogs, social media, and product review sites. - Worked with the marketing team to develop strategy based email campaigns.- Involved in planning and organizing trade shows to achieve sale targets.

Irwindale, Ca

- Responsible for monitoring all outbound sales orders and fulfillment.- Assured on-time shipments and customer satisfaction by maintaining files, issuing reports, and responding to customer inquiries.- Maintained a log of lost or delayed shipments and provided a weekly report to the Warehouse Supervisor.