Ryan Zheng Email & Phone Number

China

Hangzhou, Zhejiang, China

Sydney, Australia

Sydney, Australia

Shanghai

Client: UnileverCore Role:  Building & supervising a team. Plan, project managed & executed campaigns to meet brand’s marketing object.  Providing proactive contribution to clients' business growth by identifying new media opportunities. (internet TVC, mobile marketing, etc.)

 Recommend, budget, formulate and implement annual Online & Direct marketing plan so as to achieve marketing objectives and profitable growth. Provide proposal on communication projects. Lead renovation/innovation starting of the marketing promotions based on understanding consumer insight. Monitor market activities (advertising, promotion / campaign), to ensure on time delivery and quality execution. Make recommendation so as to pursue the marketing value and communication profitability. Identify the market issues, define research objectives, oversee the market research process and analyze the data, make critical recommendation to better answer to the consumer need and for further market development. Assist in the development of the long term marketing strategic plan by analyzing and tracking of various market data. Recommend and control Online & Direct marketing spending to ensure cost efficiency.

Master'S Degree, Public Relationship And Advertising

Ba, International Trade