Helping hotels to increase revenue with ML based automative tools.

Leading and driving online sales, increasing share of direct bookings against other channels. Maintaining pricing strategy between onlines channels including OTAs (online travel agencies). Maximizing traffic to the website and optimization of conversion in bookings. Building relations with local OTAs in order to promote Emirates product benefits. • Planning and execution of online activities on an annual and quarter basis. • Achieve the annual and quarter revenue targets for direct sales and OTAs.• Implementing all new eCom features, sales tools, fulfillment and payment processes.• Monitor competitor activities and benchmark of online prices and market share.• Ensure website content is always up to date including localization of homepage and landing pages.Achievements:• Maximized online revenue for travel peaks by implementing a pricing framework and upsells.• Made Emirates the 1st global carrier that started accepting MIR cards online.• Launched a promo code mechanic to reduce a customer churn rate. • Applied a promo code mechanic for the recent purchasers and early-bird customers. • Deployed a direct NDC sales channel for key consolidators and OTA on the Russian market. • Launched over 30 joint offers with partners in travel industry, telecom and finance. • Built strong relations with key local OTAs and established a loyalty to Emirates brand.• Created a destination guide of the local attractions to increase incoming traffic.• During pandemic I implemented online tools for remote team work to manage passengers on the repatriation flights.

Supported existing traffic channels and developed new ones to generate traffic to the bank website. Built an online strategy for different products and lines of business. Digitized offline processes of sales and acquisition of new customers. Managed a team of IT developers, project managers and outsource agencies. Responsibilities:• Planning, preparation, launching and reporting of all online campaigns for the different bank products. • Annual RFP process with digital agencies to select best offer in PPC and Online media. • Collaboration with the marketing team in order to prepare media assets for digital channels and start 360” campaigns. • Collecting business requirements and developing new online forms. Integration with the bank internal system. A/B testing of new product pages and forms. Conversion optimization.• Content development, social media management, monitor of online claims and resolve in coordination with a call center team.Achievements:• Invented digital strategy for new bank products: mortgage, deposits, SME loans and private investments from zero to the permanent online presence. • Doubled web-traffic and conversion by increasing the role of Performance marketing. • Improved CTR of mortgage ad up to 15% with precise geo-targeting and then automated it.• Put the bank in top 10 search results with implementation of SEO strategy. • Established a conversion funnel from traffic source to the confirmed sale in cooperation with several bank departments. • Discovered new online business opportunities for promotion, for example - classifieds could generate a huge quality traffic for an affordable price. • Recruited and motivated the talented Project managers and SEM manager in my team. • Was personally awarded by CEO for contribution to development of online sales channel.

Responsibilities: • Planning and execution of online display campaigns. • Post campaign reporting.• Adaptation and localization of the global assets to the local display campaigns. • Prepare and launch of promosites for upcoming events. Set the online registration form. Upload and report to the Global Marketing System.• Update and localization of local Russian website. Keeping up to date the list of the trade partners in Russia, Kazakhstan, Belarus, Ukraine. Content management in Oracle CMS. • B2B email marketing. Achievements: • Developed scripts to automate a publishing list of trade partners. It lets me delegate this duty to sales support. • Organized tech classes during Oracle Tech Day event. Developed and launched online registration. Prepared 50 workstations with a deployment of the system image of learning courses via Oracle Virtual Machine.

I used to work on position of Flash Designer and created a lot of advertising assets for online campaigns. I enjoyed the process and i had a please to see the results the main screens of Rambler/Mail.ru/Yandex.