Zhou Yang Email & Phone Number

Singapore

• Achieved 26.008 million unique views and 20.260 million new unique views on the Bybit website from May 2024 onwards by facilitating online campaigns and livestreams in collaboration with the marketing team. Engaged with global crypto influencers and industry leaders from Sei, Taiko, and Aptos, based in locations such as Shanghai, Dubai, and New York, significantly boosting brand exposure and driving user sign-ups.• Brainstormed and developed engaging video content and copy with the social media team to promote online campaigns and crypto products. Leveraged cryptocurrency-related events like Crypto Pizza Day and prominent occasions like the UEFA Euro 2024 football tournament to successfully drive sign-ups and enhance audience engagement and visibility.• Collaborated with the business development team to brainstorm and create engaging content for 'Keynote with Ben,' an ongoing online campaign featuring Bybit's CEO. The series highlighted innovation and advancement within the domain of Web3 and cryptocurrency technologies, driving significant interest and engagement within the crypto community.• Partnered with the trading support team to create and produce engaging product explainer videos, effectively promoting the latest trading system updates and enhancing user understanding and engagement.

Singapore

• Partnered with the Project Marketing department to conceptualize, script, and film social media content for new condo projects, including a TikTok video for the Lumina Grand project that achieved 174.3K organic views.• Developed and managed social media content and calendars for LinkedIn, TikTok, Instagram, and Facebook, resulting in a 15% increase in Instagram followers and improved engagement across all platforms.• Collaborated with the CEO's personal assistant to develop and manage impactful social media content and calendar for CEO Marcus Chu, enhancing his personal branding and professional image on Instagram and LinkedIn.• Initiated and guided the production of agent branding videos in collaboration with the Human Resources department and the video team, significantly contributing to bolstering recruitment efforts and showcasing the expertise of accomplished real estate agents.• Performed videography duties for real estate seminars, Project Expert and agent monthly awards ceremonies, and company events such as the Chinese New Year Lo-hei lunch and bowling tournament.

Singapore

Social Media• Achieved 10 million views and acquired 20,000 followers across various platforms, including YouTube, TikTok, Instagram, LinkedIn, and Facebook.• Worked with various finance influencers from wealth management groups such as Jopez Academy and Dr. Wealth to conceptualize and produce finance and lifestyle-related digital content, strategically designed to boost audience engagement.• Coordinated with internal and external stakeholders to craft and recommend campaign briefs aligned with social media objectives, emphasizing the delivery of consistently high-quality content in campaign execution.• Partnered closely with the marketing team on initiatives across YouTube, TikTok, Instagram, LinkedIn, and Facebook, overseeing the effective ideation and management of campaigns.Video Production• Conceptualized and directed "Are You For Real," a YouTube podcast series revealing personal finance narratives, offering invaluable insights for informed financial decision-making across diverse life domains.• Orchestrated collaborative storyboarding and scripting sessions, ensuring the seamless execution of digital content from pre-production to post-production.• Teamed up with the Fundsupermart (FSMOne) business unit to produce promotional videos for their debit card campaign and FSM ETFestival 2023 event, leveraging Instagram, YouTube, TikTok, Facebook, and LinkedIn to increase brand awareness and drive traffic for marketing campaigns.• Coordinated closely with internal creative and video teams, enhancing the Chinese-speaking audience's engagement by directing and editing Chinese financial content.Event Management & Live Streaming• Collaborated with Corporate Communications and Marketing departments to execute video recording and live streaming sessions for Annual General Meeting and Mid-Year Review 2023.• Provided live streaming coverage for both local and overseas shareholders during the launch of the digital banking platform: iFAST Global Bank.

Singapore

• Edited and produced videos for the YouTube series “有易问答”, a program that educates on Yi Jing and dispels Chinese superstitions• Directed live online Yi Jing courses and coaching sessions on Zoom• Collaborated with the marketing team to develop promotional materials, effectively enhancing the visibility of live online Yi Jing courses and coaching sessions on the company's Facebook page and during live streams• Coordinated with the production team and external vendors to procure equipment for the production studio

Singapore

• Collaborated with the communications team to produce publicity videos for freshmen orientation• Assisted the learning support team in creating explainer videos for the school's classroom recording system• Edited and produced instructional videos guiding students on using the Canvas Learning Management System• Provided technical support for online lessons and conferences conducted by staff and lecturers in Zoom

Singapore

• Collaborated with the marketing department to develop and implement campaign strategy• Edited and produced photo and video contents to engage audiences on social media platforms: Facebook, YouTube and WeChat• Responsible for driving user engagement across company owned social media platforms: Facebook, YouTube and WeChat• Conducted internal training on video production and editing for in-house social media team• Curated and translated local news articles and content for company’s primary customers: Local and Overseas Chinese communities

Sinagpore

• Assisted with development of Yapros, a new programming language built upon C and C++ • Conducted market research on various computer programming languages to identify gaps and propose recommendations to improve Yapros’ functionality• Built presentation decks for interested parties and potential buyers of Yapros

Singapore

• Raised awareness on food insecurity amongst underprivileged youths and their families through “Hungry Spoon” Campaign, a collaborative project with Food Bank Singapore• Brainstormed ideas with engagement team on a children sponsorship project run by World Vision Singapore in developing countries • Assisted seniors to generate creative ideas on a campaign to raise brand awareness of Singtel

Singapore

• Taught creative problem-solving skills to youths from various secondary schools, through Scratch, a programming language• Facilitated introductory programme to fellow peers on the use of design school’s laboratory equipment•

Singapore

• Coordinated with production team and external vendors to source for materials and equipment for movie sets• Performed cultural research to create authentic looking props to convey emotions to the target audience

Bachelor Of Fine Arts In Interactive Media, Game And Interactive Media Design

School of Art Design and Media Freshmen Orientation Camp 2015 - 2019 Facilitator and Group Leader - Assisted the committee in preparing.

Computer Science And Communication ( Overseas Exchange Programme )

Student Ambassador 2018 - Provided information on Singapore for local students considering an overseas exchange programme in Nanyang.

Diploma In Experience And Product Design

Industrial Training Programme 2012 - Distinction Overseas Immersion Programme 2012 Project Artisan - A overseas collaborative social.