* Help clients with their overall business strategy and transformation initiatives (CX & Digital)* Advise clients on the end-to-end life cycle of their products (creation, launch & management)* For Customer Experience (CX) clients, I set up their CX strategies, governance, metrics, VOC, dashboards and overall culture change if required*Worked on Digital & Agile transformation projects for improved client experience * Create innovative marketing strategies for products, propositions, and programs

*Set up the priority/private banking segment and managed the entire business and products for the top customers of the bank.* Conducted extensive research to create an extremely unique value proposition and segment product line *Worked with top management, the board, and vendors to relaunch the brand to the market by implementing new brand, business, and CX strategies into the organization and its culture *Accessed all projects, products, processes from a client needs, consistency & ease of use perspective*Set up Wealth Management Department and its products to cater to multiple segments of the bank

* Oversaw the entire product portfolio & implemented Agile for Mashreq Gold and PB*Was directly responsible for the WM Product Portfolio (12 products)*Had regional segment product responsibility in other countries *Worked with marketing and technology to improve sales strategy*Trained and mentored bankers and partners to increase business**Won “The Best Premium Banking Service” Banker Middle East Product Awards 2015 and “Best Private Bank for Super Affluent Clients in the UAE” in the prestigious Euromoney’s 13th annual private banking survey for 2016- Was the Customer Experience & Service ambassador, implementing CX initiatives and overseeing new product/process/policies from a CX lens- Responsible for MG clients in UAE, Qatar, Egypt, and others - Manage all risk, financials, budgets, strategies, and financial reporting for the Mashreq Gold. I also led all marketing initiatives and campaigns for segment including direct marketing, social media, brochures, print, internet, and others- Reinvented the investment order taking and booking process for the bank to make it more efficient thus reducing trade execution timelines by 25%- Introduced and set up several new and innovative investment products and processes which made Mashreq the regional/MENA leader in terms of the product platform. It became the first Priority bank in the region to introduce Fixed Income “New Issues” for Personal clients resulting in $ 80 million of orders in our first international market bond purchase (GE Perp).

* Responsible to revamp the HSBC Premier Proposition, Products and Sales Strategy* Mandated to increase the product platform for Wealth Management

*Set up a customized product line for Barclays Premier (Accts, Cards, Loans, Wealth)*Managed the proposition and strategy for the segment *Launched Wealth Management Product Suite (MFs, SN, Equities, Bonds, Insurance)* Oversaw the segments compliance, risk and regulatory matters in ref to products- Managed the marketing strategies and campaigns for The Barclays-Premier brand and its banking products.- Won the “Best Investment Product” and ‘Best Retail Marketing Campaign' award in the Banker Middle East Product Awards 2009 which was created using Design thinking concepts and CX strategies

*Used customer insights to create products for the priority/private banking segment*Responsible for all marketing initiatives for the segment products * Made sure all products were compliant, risk-managed, followed all regulatory requirements, and were sold according to set protocols (disclosures)*Accompanied bankers to top clients for product presentations and discussion - Helped ABN to become a MENA region market leader in the Priority segment generating in excess of USD 13 Million in monthly revenue (which was USD +150 million in 2008 of annual revenue against a target of USD 88 million)

- Consulting Project for Exxon Mobil and Capital One Financial.- ExxonMobil – Worked on the feasibility of their “On the Run” stores - Capital One Financial – Worked on the implementation of their “Retail Banking” strategy- Also worked to support the Senior Consultant on research and analysis of data

- Part of the launch of the LPFR program. I represented the Central Region (Chicago to Houston)- Worked on the introduction of products with vendors and the overall marketing strategy- The Program introduced fee revenue from the pre-affluent segment of the bank, increased retention, and overall affected customer satisfaction/loyalty/advocacy- Managed the end to end customer journey of the client including client concerns/complaints- Strategically developed and marketed investment portfolios with products such as stocks, bonds, mutual funds, annuities, and various different insurance products from companies such as AIG, Franklin Templeton and others.- Responsible for all marketing initiatives, compliance training and audit issues for the program.- Handled the hiring, licensing, training and support of new consultants for the LPFR program.- Grew customer retention by 32% by offering a comprehensive range of financial products to private/corporate clients.- Coordinated and executed contractual agreements with various investment companies and wholesalers.- Applied innovative marketing strategies to increase client acquisition, retention, and penetration (acquisition grew 23% in the 1st year)*Introduced the LPFR program for Affluent clients of the bank*Helped launch the program to others cities*Trained new LPFRs and created sales tools *Worked with marketing to create brochures & marketing materialfor WM Products

- Managed and mentored a team of commercial tellers of the bank- Trained staff (retail & commercial) on business commercial products - Assisted the launch of new internal initiatives and programs for better understand/adoption