• 2020 & 2021 President Club winner • Grew the bank’s customer portfolio in providing product solution in accordance with the Banks’s standards and regulatory requirements.• Close sales by calling leads and effectively managing the sales process from start to finish while ensuring appropriate involvement of third-party participants such as family members, lawyers and HEB partners.• Liaise with various internal and external business partners to ensure the timely and accurate processing of each client file.• Responsible for ensuring clients financial needs are being met by HomeEquity Bank, by providing clients an opportunity to access additional funds from their Mortgage.• Ongoing development of product knowledge, sales skills and sales/relationship management technique.

• Led a team of four sales managers and their direct reports and met target despite local market challenges• Established a two-tier sales team to include outbound sales agents and sales executives, broadening the reach and increasing sales productivity • Implemented a CRM to tighten revenue reporting giving the team the data needed to accurately project week over week targets, establish a sales run rate, and provide a central access point to client database • Developed a training program and coached the newly appointed sales managers to enhance their performance. Created an action plan to monitor and measure the performance of the team against targets• Repaired damaged relationships by establishing new parameters, showcasing a new and dynamic style of partnership, focus on value-drivers and follow through; bringing to the partnership a fresh perspective and newfound trust• Grew book of business by onboarding 30 new partnerships, with millions in spending power in year • Worked with Senior Leadership on an expansion strategy targeting new market segments and generating a new revenue stream

Business Development, Sponsorship Sales, Sales Strategy Planning & Development • On-boarded to drive an aggressive sales target within a five month period• Inherited negotiations that were handled poorly and reestablished relationships with former players to secure sales in month• Established net new relationships that were negotiated and sealed for Abu Dhabi event, and negotiated contracts that secure revenue for future events

Marketed LED screens to medium and large size companies as an advertising and signage medium by meeting and presenting to the owners and/or top executives the benefits of LED signs to their business. Bid for, negotiated, and successfully attained the contract for the Monaco Formula One Fanzone.• Established and grew a competitive business built around a high-quality performance product through strategic marketplace analysis, solid operational execution, and implementation of an aggressive sales model • Developed a concrete business strategy for the Québec marketplace which varies significantly from the sales and business culture throughout the rest of Canada• Expanded business to reach Ottawa, the Greater Toronto Area, and secured a deal with the province of Nova Scotia; all while maintaining and often improving profit margin• Secured the exclusive outdoor broadcasting rights for the F1 FanZone™ in Monaco for 2012, with a sales operation in the Middle East and onsite business presence in Monaco

Progressed through a series of promotions. Led a multinational sales force of 40+ sales executives and managers located in Canada and Middle East when working on projects worldwide, such as the Cannes Film Festival, the Formula One, the SuperBowl, just to name a few. Responsible for most negotiations with Clients, meeting with ad agencies and sales Management. In charge of all sales team training/development programs.

Trained a sales team, Developed sales strategies. Helped revamp all marketing/presentation materials to improve the company’s image worldwide. Worked on major global events, created new partnerships in new markets