Marketing Responsibilities:• Developing the tourism marketing strategy for the company in line with company objectives. • Forecasting and overseeing the company’s marketing budget.• Conducting a travel market research and product development and product pricing.• Identify emerging markets and market shifts while being fully aware of new products and competition status• Overall responsibility for brand management and corporate identity• Maintaining data statistics and measuring of the overall marketing objectives and the effectiveness of marketing communications.• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.• Coordinating briefing session of all marketing campaigns with sales.• Creation and publication of all marketing material in line with marketing plans.• Manage and improve lead generation campaigns, and brand awareness.• Planning and implementing promotional campaigns.• Preparing online and offline marketing campaigns.• Managing all marketing for the company and activities within the marketing department.• Maintaining data statistics and measuring of the overall marketing objectives. • Preparing and Presenting PowerPoint Presentations to Management and to Corporate Clients.• Creating a wide range of different marketing materials. Brochure and other Art work designing (Photoshop).• Attending Travel Workshops, Roadshows and Events for Travel Trends, Business Networking, Lead Generation and Promotions.

Sales Responsibilities: • Achieve growth and hit sales targets by successfully managing the sales team• Design and implement a strategic sales plan that expands company’s customer base and ensure it’s strong presence• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs• Present sales, revenue and expenses reports and forecasts to the management team• Sell and organize reservations of Hotels, Visa, Airline Tickets and Other Travel itineraries and Attractions.• Cooperate with clients to determine their needs and advise them appropriate destination, modes of transportations, accommodations, travel dates and travel costs • Monitor and tracking bookings received from promotional materials and online ads• Dealing with customer directly in case of travel concerns, complaints or refunds if may be.• Maintaining statistical and financial records of sales goals and achieve department’s sales goals on a monthly, quarterly and yearly basis• Cross selling of Travel Services.• Maintaining relationships with Service suppliers and Hotels.

The knowledge of research, relevance, need and value to the market, I have established my online travel portal Probe Idea (www.probeidea.com) that involves my passion of Travel and Digital Marketing.

Marketing Responsibilities:• Plan and implement a Marketing Strategy for an Events function, with working to clear targets.• Organizing and development of Conferences and Product Launches and Entertainment events (Sports/Music concerts)• Management of relationships with Event Sponsors.• Establish a calendar of events for effective long term planning & management. • Create, launch and manage customer development and cooperative marketing program.• Manage daily program planning and deployment of marketing activities.• Identify new marketing opportunities and create techniques for improving existing campaigns• Lead development of marketing launch plans in collaboration with sales and marketing staff.• Foster online communications by working within the web site and social media platforms.• Overseeing procurement of catering, audiovisual, security & rental needs.• Oversee vendors to ensure objectives are met within budget.• Ensuring detailed event management and Safety Health Checks schedules are prepared, and staff are briefed on event needs and staffing requirements.

Administration Responsibilities:• Management of Administration Team• Reconciliation of General Ledger Accounts, Balance sheets, Income Expenditure statements.• Budgeting Annual Operating plan (AOP) cost and expenses.• Setting up/managing Business Recovery Plan (BRP)• Provisioning and processing of monthly vendor payments and petty Cash.• Implementing Group compliance guidelines and Audit findings of operations departments. • Handling handover and takeover of emergency authorities• Handling Bank core system access authorities.• Management of Bank documents archiving process• Handling Admin queries and managing operations staff-related matters, responsible for controlling costs and implementation of procedures and guidelines.• Provide assistance to off-shore operations staff on administrative issues and regular support on systems related issues.• MIS maintaining, monitoring and reporting of all kind of statistical business information for budgets, forecasts and decision making

Responsibilities: • Account opening and closing• Accounts KYC checks and visa updates• Accounts upgrading and downgrading • New customer and existing customer signatures according to customer account profile• Central Bank dispute cases.• Re-carding existing customer cards• Central Bank authorize signatories• HSBC Bank signatories with other banks• Corporate real estate relocations• Documents archiving• Bank Vendors / Suppliers suppression

Cost Control, Process Improvements Responsibilities: • Analyze existing process procedures within departments.• Explore IT systems capabilities to convert the manual process to digital.• Liaise with Compliance for new processes approvals • Implement and Train department employee on new process.• Analyze and monitor Bank vendors and propose areas of cost reducing.• Implementing improvements on project phase basis.• MIS maintaining, monitoring and reporting statistics of improved and implemented changes

Account Credentials Deliveries Responsibilities: • Management of Corporate and Retail Banking account credentials deliveries Team.• Arranging and delivering of Credit Cards, Cheque Books, ATM Cards, Pins and Account Statements.• Handling of returned and undelivered Credit Cards, Cheque Books, ATM Cards, Pins and Account Statements• Handling of Branch and Call Center Customer Support inquiries.• MIS maintaining, monitoring and reporting of department statistics

Remittances and Payments Helpdesk Responsibilities: • Processing all payments (bank transfers, internal payments, cheques, demand drafts, account closures, guarantees and account holds).• Recovering HSBC Bank Charges via Telex Messaging Gateway.• Central bank payment reporting.• Customer and Branch Support for all kind of payments processing and account transactions.• Handling queries in helpdesk through QMS, Handling GSC Referrals through GWIS for all kind of payments ( ORM, IRM, Internal Transfers and Standing instructions)• MIS maintaining, monitoring and reporting of department statistics of Errors and payments made by Customers, Offshore operations, Local operations, and Branches