• Spearheaded the inception and growth of a homegrown BuzzFeed-styled content platform, amassing 800,000+ followers on Facebook, 78,000+ on Instagram and 86,000+ members in Facebook group• Led the content and creative team to generate and publish engaging and shareable content in various formats such as Albums, Lists, Quizzes, Memes, and Contests across social media platforms and website.• Analyzed digital content trends and innovated new content formats that resonated with target audiences across digital channels• Planned and executed native content marketing strategies that successfully catered to 81 diverse clients including Grameenphone, Robi, Airtel, Banglalink, bKash, Foodpanda, Coca-Cola, Uber, upay, Samsung, Vivo, Apex, Domino’s, Go Zayaan, Dabur, ShareTrip, Toffee, Bioscope, Binge and BRAC• Led the brand partnership team to deliver high-quality, engaging content, demonstrating creativity and meeting client objectives.• Maintained relationships with brands, enabling tailored content marketing solutions and contributing to the platform's sustained growth

• Led the team to plan, execute and optimize digital media campaigns across platforms to achieve KPIs• Reviewed campaign performances and provided insights for the betterment of the campaigns • Collaborated with the in-house creative team to apply creative best practices while launching campaigns• Implemented essential A/B testing practices within internal teams, utilizing creative formats and data-driven approaches like retargeting, custom, and lookalike audiences to enhance campaign performance.• Encouraged and assisted the clients to develop a first-party data collection approach while designing campaigns

• Led the digital media strategy and executions for Heineken premium category brands• Planned and executed monthly campaign budgets ranging from $55K to $70K across Facebook, Google Ads, YouTube, Spotify, Pleng, Eskimi and Damrei for Tiger Beer and ABC Beer• Supervised the team in optimizing campaigns to reach campaign KPIs and generating reports• Analyzed key learnings from campaigns and implemented in the next campaigns• Collaborated with Dentsu Hub (Malaysia) team for strategic support • Organized weekly WIP and monthly connect with Heineken Hub team and Dentsu Malaysia

• Led the digital media planning and buying team in achieving company growth and client success• Handled 30+ performance driven and awareness campaigns for more than 9 renowned brands including UPAY - one of the largest MFS companies, OPPO, Mastercard, Perfetti Van Melle, Honda and British Council• Strategized, developed and managed paid digital media campaigns across Facebook, Instagram, Google Ads, YouTube, Eskimi, IMO, Viber and local publishers with an average monthly budget of $80K - $110K • Performed A/B testing with creatives formats and target group to increase campaign performance• Aided in educating the clients and in-house digital team on best-practices and data driven techniques• Provided campaign reports, performance insights and actionable suggestions for improved campaigns

• Spearheaded the digital media strategy and execution for PepsiCo Myanmar and AA Medical portfolios with an average monthly budget of $20K - $30K• Created, monitored and optimized campaigns across Facebook, Google AdWords, YouTube and Eskimi• Reviewed campaign performances and provided monthly reports• Developed monthly digital content plan for Pepsi, 7UP, Mirinda, Mountain Dew and Sting• Collaborated with the creative team to implement global brand guidelines of PepsiCo in all digital creatives

• Planned paid digital media campaigns and subsequent executions across Facebook, Google AdWords and Local Publishers for P&G, OPPO, Symphony Mobile, WaterAid, Ministry of Power, Energy and Mineral Resources, Rohto-Mentholatum and others• Analyzed campaign performances and provided monthly reports• Developed digital campaign ideas and concepts

• Planned paid digital media campaigns and subsequent executions across Facebook, Google AdWords and Local Publishers for P&G, OPPO, Symphony Mobile, WaterAid, Ministry of Power, Energy and Mineral Resources, Rohto-Mentholatum and others• Analyzed campaign performances and provided monthly reports• Developed digital campaign ideas and concepts