Clients: General Motors, Nike, Breitling, Suitsupply- Drive UI/UX design process by creating user flows, wireframes, prototypes, and mockups- Conduct user interviews and usability tests to inform design decisions- Collaborate with cross-functional teams to gather requirements, align on project goals, and iterate on designs- Contribute to the creation and maintenance of design systems, pattern libraries, and style guides- Share design experiences and insights on design huddles, and contribute to the Shanghai UI/UX Meetup

Clients: Farfetch, Sinovation Ventures, Nanjing University, SINA Weather, etc.- Logotype, branding, rebranding, and brand strategies- Website prototyping and UI/UX design- Graphic design and copywriting for social media content- Planning, layout, and delivery of print design (packages, zines, posters, flyers, brochures, etc.)

Clients: Louis Vuitton, CELINE, Zegna, Jil Sander, AMIRI, Leica Camera, Lisson Gallery, Swire Properties, etc.- Pre-project research and motion prototyping for pitches- WeChat Mini Program project management, both technical and creative- Create flowcharts, wireframes, and high-fidelity mockups- Organize design workshops, design audits, presentations, and iterations- Develop design systems, and write asset guidelines for design delivery- Produce and publish social media content (articles, videos, websites, etc.) of our showcases- Guide and support junior designers, interns, and freelancers

Clients: Farfetch, Calvin Klein, Lancel, Forever 21, Montagut, IED, Little Creatures- Pre-project planning and prototyping/mockup to produce pitch decks- Design social media/e-commerce content (WeChat, Weibo, H5, Websites)- Write weekly and campaign reports to analyze content performance by channels- Graphic design and copywriting for company PR (f.k.a. Fireworks before May 2021)

Key product: Tongyan, the 1st app in China focused on the STEAM education and lifestyle of preschool children- User research and prototyping- Sort out UX wireframes and design UI mockups, write PRDs and UX copy- Graphic design and copywriting for Tongyan App and company PR (f.k.a. COOK CREATIVE before Jan 2020)- Operate social media accounts (WeChat & Weibo)

- Visualize information, insights, and charts provided by data analysts- Edit interactive PowerPoint slides for the digital presence of the company- Participate in Skype meetings and support co-workers from global offices

Clients: Starbucks, KFC- Layout and typography of print design (brochures, menus, counter cards, etc.)- Participate in brainstorming sessions for fresh ideas