Managed and curated all social media platforms, including Instagram, LinkedIn, X (formerly Twitter), TikTok, and YouTube. Oversaw content planning and publishing to enhance brand visibility.Spearheaded rebranding efforts through innovative graphic design and branding strategies, ensuring cohesive brand identity.Produced high-quality video content and animations, including filming, editing, and post-production.Designed and developed the company’s new website using Webflow and Wix, ensuring functionality and aesthetic appeal; maintained website updates and performance.Implemented and executed email marketing campaigns, improving client engagement and retention.Communicated with clients to provide tailored digital marketing solutions.Utilized HTML, JavaScript, and other coding tools to optimize marketing projects.

Creative Collaboration: Spearheaded documentary poster design projects in association with the China Foreign Languages Publishing Administration and Bilibili, and developed artist websites.Social Media and Website Management: Led the strategy and oversight for prominent social media platforms such as Instagram, WeChat, and Xiaohongshu. Additionally, built and managed studio websites via Readymag and Wix.Client Engagement and Communication: Served as the primary liaison for client coordination, managing email communications and fostering partnerships. Collaborated with artists such as Philippe Katerine, Florentijn Hofman, 44 Flavours, and Picto Factor Worked with brands like BRUNELLO CUCINELLI, Wallpaper, Modern Weekly, GQ Art, Vogue, and Nowness. Managed exhibitions, including the Hangzhou Cultural and Creative Expo. For more details, visit https://www.ernicreative.com/Project Coordination and Presentation: Directed graphic design product creation for various studio projects and organized pivotal business presentation materials.

Administration and Client Relations: Maintained excellent client relationships, offering custom design advice, efficient quote and invoice processing using the Xero platform, and guiding choices. Ensured meticulous project management from consultation to delivery.Provided outstanding service, managing communications across phone, online, and in-person inquiries, enhancing client satisfaction.Adhered to strict copyright laws and best practices, overseeing every project phase from quoting to production and delivery. Graphic Design and Print Production: Led graphic design projects for diverse media, such as flyers, brochures, and business cards, aligning with brand aesthetics and client vision. Enhanced visual communication for Canberra's local businesses.Showcased deep knowledge in print production, ensuring flawless final products with advanced techniques. Supported hundreds of local enterprises with superior print solutions.Marketing Contributions: Led marketing efforts on various platforms, including Instagram, WeChat, Xiaohongshu, and Facebook, developing strategies to boost brand visibility and engagement. Included email marketing to clients.

Social Media Operations:Oversaw the day-to-day operations of social media platforms, curating engaging content and fostering active community engagement.Graphic Design Production:Spearheaded the creation of visually compelling graphic designs, enhancing brand presence and consistency across various mediums.Video Production and Editing:Led the conceptualization, shooting, and editing of video content, delivering high-quality visuals to bolster marketing and promotional campaigns.Event Planning and Coordination:Coordinated the planning and execution of events, ensuring successful organization and impactful audience engagement.

UI/UX Design and Program App Launch:Tasked with the UI/UX design coordination with large shopping centers, facilitating the successful launch of mini-program Apps, and taking the lead in the design and development of AR NFT filters for exhibitions at Hangzhou Art Island and Yihu Lake.Research and Market Analysis:Conducted comprehensive project and market research, organizing artist information and staying abreast with the latest developments in the web3 and NFT field, including liaising with teams for metaverse project developments.Client Communication and Collaboration Facilitation:Entrusted with establishing effective communication with customers, fostering artist and commercial collaborations, and contributing significantly to initiating and nurturing relationships with key stakeholders.Graphic Design and Social Media Management:Oversaw the creation of impactful graphic designs and managed social media platforms, enhancing brand visibility and audience engagement through strategic content planning and execution.

Development of exhibition plans, curation, set-up, and coordination with artists, as well as overseeing the entire sales process. Building and managing the gallery's social media platforms: Including Instagram, WeChat public account, Xiaohongshu,and website, to maintain the visual identity of the gallery and create graphic design content.Participation in art fairs: ARTSHOPPING & ART CAPITAL, including the creation of labels and other related work, production of videos, shipping and handling of artworks, preparing condition reports, and maintaining the gallery's organization.

Project Management and Coordination:Took charge of planning the execution details of art exhibitions, art residencies, and commercial cross-border projects. Managed project timelines, created project closing reports, and strictly controlled project quality. Evaluated project effectiveness and ensured timely execution. Notably, managed projects for Art Fair Nova 100, one of the biggest art fairs in China, serving as a prominent platform for emerging artists in the country.Assisted the supervisor: Coordinated and managed project communications with customers, and maintained customer relationships for the projects in charge.