Zach Irsik Email & Phone Number

· Spearhead the weekly "Canary: Higher Ed Issues Landscape Report," delivering strategic insights on communications, reputation management, and crisis preparedness to over 200 university leaders and the entire American Association of Universities.· Lead brand storytelling initiatives for startups, agencies, small businesses, universities, and their most senior leaders to establish and communicate their unique value propositions and enhance their market positioning.· Guide clients through real-time crises, leveraging Meltwater for digital listening insights to mitigate reputational risks, navigate complex issues, and ensure continuous improvement.· Craft compelling opinion pieces and speeches for CEOs and governors to communicate their vision, establish thought leadership, and engage target audiences.· Create digital listening command centers for Carnegie Mellon University, University of Texas Athletics, Indiana University, University of Missouri, ACCO Brands, and JobsOhio, enabling proactive reputation management.· Implement crisis preparedness plans, including vulnerability assessments, crisis playbook optimization, and spokesperson training, to effectively anticipate, prevent, and manage crises.· Co-develop and teach a graduate-level digital metrics course at the UT Stan Richards School of Advertising.

Austin, Texas, United States

· Demonstrated expertise in digital listening, brand storytelling, and crisis management, serving as a trusted advisor to senior leadership teams and driving long-term success for client organizations.

· Carved out a specialty in various online listening tools to expand our firm's capabilities in data-informed insights.

Round Rock, Texas

• Took Dell’s transformation and parlayed this message into generating opportunities for Dell Sales teams• Presented and demonstrated products and services to potential customers to increase exposure• Provided updated marketing information to prospective clients, and prepared activity and forecast reports as needed

Austin, Texas Area

• Built messaging for external clients as well as filling internal communication gaps surrounding new product launch• Produced motion graphics videos for brand awareness and first-line information dissemination • Approached various challenges using a fast-paced agile software development strategy

1105 W 41St Street

• Generated digital and field strategies for Field Marketing team to grow brand awareness and millennial app activations• Coordinated new and ongoing sponsorships and partnerships for both small and large-scale events • Created motion graphics for national mobile advertisement campaigns within Snapchat

Austin, Texas Area

• Grew from 50 members to over 100 in one year through overhauling our rush strategies and standards• Managed and tracked a $1.2 million annual operating budget and general caretaking of the Phi Kappa Psi property• Revamped mentorship program where each new member is matched with an alumnus with relevant career experience• Maintained chapter website and managed all organization social media accounts including Instagram and Twitter• Other positions held include: Head of Philanthropy (2015), Recording Secretary (2015), Historian (2016)

• Generated written and graphic design for the professional blog of Jeff Hunt, Partner and Co-Founder of PulsePoint Group• Grew Jeff Hunt’s audience and continuing following through targeted messaging and promoted content• Identified and examined key current events where examples of branding strategies could be analyzed

• Maintained detailed reports of key marketing metrics using third-party listening platforms• Researched crisis strategies for B2B and B2C clients including Delta Airlines and PAC-12 Network• Developed case studies interpreting branding successes and failures in the digital age

Roles included:• Jack's Son (Sean Penn as Jack) in Tree of Life (2011) by director and writer Terrence Malick• Michael Wallrath in Deep In the Heart (2012) by director Christopher Cain

Bachelor'S, Radio-Television-Film (Moody College Of Communications)

Activities and Societies: Texas Alpha Phi Kappa Psi Fraternity, Students Against Cancer, MovemberMy central path.

Certificate, Business Foundations

My Business Foundations Certificate solidified an essential understanding of business law, finance, accounting, marketing, and management.

Education record

Activities and Societies: Lacrosse, Debate Team, PALs (Peer Assisted Leadership)