· Identification, Proposition and Implementation of new innovative solutions/products to enhance and diversify company’s product line.· Provide research driven market insights on new evolving international market trends along with local market analysis.· Drive new product and process development via collaboration with peers across the organization and working closely with the executive management team.· Plan & implement test marketing of new products, new promotional material and evaluate & testing of new promotional techniques in selected areas.· Identification of In-licensing, CMO’s and Joint Ventures opportunities.· Maintaining Strong cross functional integration with all concerned departments of the company.

• Constantly surveys, assesses market potential, product success factors and market penetration of products.• Suggest ways and means to increase market share and to counter act competition effectively.• Prepares, recommends and co-ordinates with Business Unit Head marketing objectives, strategies & programs for the development of market plan of EYE CARE products• Plans & implements test marketing of new products, new promotional material and evaluating & testing of new promotional techniques in selected areas;• Assist Business Unit Head in preparation of short & long term sales estimates and review of forecasts in relationship to actual sales.• Maintaining the final sales forecast at regional and zonal level, strongly follow field management to meet the objectives • Develop recommendations for new products introduction (for assigned product group) in-line with market requirements and opportunities and plan introduction in a way to ensure maximum market share;• Plans the action program for each cycle keeping in view the annual marketing & promotional program.• Co-ordinate with Business Unit Head in selecting & developing all promotional items for the successful implementation of promotional plan.

Management and maintenance of Toll Manufacturing Operations with strategic partnerships and collaborations with corporate clients within the Pharmaceutical Industry.B2B client servicing with value driven and cost effective solutions in both Nutraceutical and Cosmeceuticals category.Export market development with devising of the sales and business development strategies for Saudi Arabia, Jordan & Sudan.Monitoring and management of Complete 360° degree product development cycle right from idea generation till its commercialization and onward launch in the market.Innovation driven product development propositions in multiple therapeutic segments backed by researched based study based on market analytic's and statistics.Providing marketing support for specialized domain of Standardized Natural Extracts both to local and International customers and distributors.

• Analyze and adapt new strategies to react to changing business trends. • Managing the objectives and plans through a field team and internal associates. These professionals are responsible for studying and understanding market trends and knowing how they affect their accounts.• Transform the needs of the client into a realistic project and meet the client's expectations. Responsible for preserving the business within the account and generating new business. • Major goal is to create credibility, build strong, lasting client relationships and earn the client's trust.• Develops a good working relationship with customers to enhance customer satisfaction and customer retention.• Analyzes and determines the most important account in an organization at any one time. Then determines the most crucial needs of these key customers and carry them out to ensure that they receive first-class customer care and service.

• Achievement of periodic Target/Objectives of Sales and SI

• Keep close coordination amongst all the key departments of the company which includes the Creative. Department, Registration, Supply Chain, Quality Assurance, Research & Development, Logistics. etc• Integrate smooth flow of all Packaging related matters and maintaining close vigilance through ERP System and Milestone Planning.• Looking after New Product Development Process in all 25 global locations which include the entire CIS Market, North America, Europe, Far East and Middle East locations.• Complete product development of Wound Care Brands with respect to its marketing strategies, forecast and sales analysis as well as identify and collaborate with potential International suppliers for the material in UK, Germany and various Far Eastern countries.• Conducting pre & post marketing surveys at both local (Pak) and International locations.• Design Multimedia Campaigns for Personal Care Products keeping in mind the brand persona and identity.• Conceptualize and design corporate portfolios of Herbion brands and update it occasionally as per the requirement.

• Assist and facilitate business development & marketing activities to ongoing workshops and events in Karachi.• Execute activities in Annual Business Plan to ensure that company objectives are achieved.• Support the business development functions in line with business vision.• Support successful completion and execution of all pre/post workshop activities and systems.