-Team lead on Tableau's core products, release marketing and portfolio messaging.-Lead Tableau keynotes including showflows, messaging, scripting, demos, product launches, creative, videos and speaker identification.-Conduct quantitative and qualitative research on messaging, positioning, pricing and packaging.-Develop and execute launch plans for AI analytics products and features.-Speak and present on Tableau's latest innovation to customers and prospects.-Conduct quarterly planning and track marketing driven pipe, product telemetry, adoption and other key performance indicators.

-Develop analytics messaging and positioning for strategic GTM motions.-Collaborate with product management and developers on translating product launches to market moments.-Partner with marketing leadership and Chief Product Officer on writing product keynotes at major events.-Manage team efforts on content creation with ownership on the product marketing vision and point of view.-Define target audience and messaging pillars for moment in time and sustained efforts.-Ensure integrity of messaging and position through message testing to adapt and refine for improved targeting.-Partner with customer marketing on customer engagement opportunities to share their journey with our product.-Enable cross functional teams with latest product messaging for sales enablement, field marketing, demand generation, campaigns, social, and other integrated marketing journeys.-Engage solution engineers and technical product marketing on building product demos to showcase the strength of our analytics platform.-Lead community relation activities in partnership with program management team.

Product Marketing-Develop global go to market and demand generation field strategy focused on awareness, consideration and pipeline influenced metrics for Google’s emerging enterprise businesses.-Drive event focused content creation by adapting narratives and messaging working alongside product, partners, customers, and various stakeholders.-Pitch and position Google's thought leadership to prominent speaking opportunities through captive storytelling of trends, research, market data, and innovation.Digital Events-Implement global virtual event strategy for webinars, content series, summits, and joint editorial programming with publications and research institutions.-Pivot and transition physical events to digital experiences.-Facilitate remote tech checks, recording, airing and live streaming digital content.-Integrate digital interactivity such as executive Q&A, live polling, panel discussions.-Partner with sales team, internal orgs, external channel partners, and third party media/ publications to cross promote digital events. (i.e. Forbes, Bloomberg, Gartner)Field Marketing-Ideate and launch pipeline building event with KPIs to drive Chrome Browser, Chrome OS and Chromebook adoption in the enterprise market.-Project manage end-to-end event production for user conferences, partner summits, prospect events, etc.-Collaborate with a global team to execute over 200 annual events.-Ensure full funnel touch points that span CIOs, ITDMs to IT admins and IT practitioners alike.Account Based Marketing-Strategize and launch ABM campaigns including direct mailers, paid partnerships, and digital targeting.-Identify named accounts with sales team to curate multi-touch ABM campaigns.Marketing Operations-Create marketing campaigns for leads and engagement nurture, sales acceleration and performance tracking.-Analyze bi-annual brand tracker to ensure field marketing efforts align with growth.

Event Marketing-Planned and executed ~120 events annually averaging 1,000+ attendees on property across all industry with a strong focus on B2B and B2C tech clients.-Managed over 300 concurrent B2B relationships and accounts that spans globally from previous and ongoing events.-Partnered with 30+ preferred vendors to source furniture, rentals, décor, audio/ visual, talent, DMC’s, etc.-Consulted on event floorplans, design, flow, program, run of show, registration, etc.-Worked with event technology such as CVENT, Salesforce, Social Tables, AllSeated, Eventbrite, and AutoCAD for event production.-Budgeted and allocated resources based on each client’s priorities and provided metrics for ROI reporting.-Ensured on-brand consistency and messaging for each client by coordinating with their internal teams.-Developed event collateral, merchandise and giveaways.-Contributed to digital builds of event websites, registration, marketing campaigns, ads and sponsorships.-Supervised a team to facilitate logistics, operations, and production functions including onsite support.Real Estate and Hospitality Operations-Managed over 30,000 sq. ft. of meetings and events space and 300,000 sq. ft. of mixed use and retail spaces.-Completed multi-million-dollar renovation of meetings and event spaces with architects, general contractors, city government, etc.-Exceeded 2014, 2015, 2016 and 2017 multi-million-dollar revenue goal by 22% with consistent 7% annual growth since 2013.-Prioritized new business opportunities and converted 27% of new business leads.-Curated internal guides relating to customer service, operational, emergency and triage management for training and accountability of staff and team.-Maintained and tracked multi-million-dollar budgets that grew NOI from 72% to 76%.-Promoted Starwood properties at field marketing events and other platforms.-Architect a scalable business model to define and refine operations processes to achieve optimal efficiency.

- Secured $1.2 million of 2014 sales by the first month of 2014.- Qualified incoming leads/ RFPs to vet for sales pitching.- Managed pipeline of 300+ concurrent leads and average of 120 events annually.- Analyzed event NOI by actively tacking budgets, overhead costs, and services.- Identified marketing outlets to align with our targeted audience in print, digital, and social media.- Maintained a portfolio of premiere clients and vendors in line with brand standards.- Liaised with corporate legal for contract reviews and negotiation.- Project managed marketing efforts that included brand new collateral, social media, ads, subscriptions, and visual archiving.- Successfully demonstrated proficiency with digital cloud solutions such as Salesforce and technical back-end CMS such as Squarespace and WordPress.- Curated and implemented marketing strategy for the property.- Facilitate outreach efforts for new business.

- Project managed each client’s scope of work with set key performance indicators.- Contributed to business development through research reports and brand audits for new client pitches.- Coordinated with discipline leads and clients to allocate funds and resources per project.- Worked with teams that include account management, strategy, creative, and development.- Attended industry conferences and events as exposure to both the agency and representing clients.Propane Studio | we fuel brands™Propane Studio is a full-service digital agency focused on developing experiences and solutions that fuel the way people connect with brands and each other. For more information, visit http://propanestudio.com.Named a Top 10 Digital Agency in SF: http://tnw.co/AD4j31

- Delegated conference execution such as website, marketing, registration, production, promotional items, and etc.- Worked with budget of over $100,000 and allocate funding to each division.- Developed conference budget and sponsorship plan to raise $100,000 in order to fund conference production.- Project managed design flow of general session, innovation hall, social media lounge, and expo area.- Liaised with keynote speakers, coordinated rehearsals, and managed technical adjustments to decks.

-Contributed to 10 different accounts focusing on B2B, digital, education, and lifestyle.-Generated daily news scans reports for rapid response.-Curated briefing documents for speaking/ interview opportunities.-Identified conferences to promote client’s thought leadership.-Researched media contacts specific to pitching use and maintained media lists to each specific trade.

-Supervise and oversee all campus events organized by departments, student groups, or external clientele.-Facilitate the event and provide support of necessary technology and any building information.