Zsófia Krasznai Dip.Wset, Cwe Email and Phone Number
Client and partner-focused multidisciplinary manager and business strategist passionate about digital transformation through innovative solutions and inbound communication. Committed to lifelong learning and delivering exceptional results, consistently identifying out-of-the-box solutions.Expert in program and project management (non-tech), business process improvements, and change management. Proven ability to develop strategic partnerships and key vendor relations, monitor performance, and manage OKRs, KPIs, and SLAs in Fintech, Technology, and Government sectors.Skilled in customer engagement and end-to-end business relations, adept at business development through deep understanding of client needs and cross/up-sales (B2B; D2C). Experienced in internal and external communication, digital marketing, and educational journalism across platforms.Competent in navigating centralized procurement procedures, contracting, negotiating, and financial planning. Drives projects through eCommerce and marketplace solutions, leveraging social media marketing.A global trade sales specialist with a creative mindset, resilient in adapting to dynamic business environments. Strong skills in stakeholder management, executive reporting, and visual analytics. Focused on client-driven product development and strategic consulting to create win-win solutions.Industries of expertise include Public Administration, Banking, Finance, Fintech, IT and Telecommunications, Omnichannel Sales, Education, and FMCG Supply Chain Management.
Bernard-Massard
View- Website:
- bernard-massard.com
- Employees:
- 23
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Wset Certified Educator; L3 AssessorBernard-Massard Nov 2024 - PresentLuxembourg
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Senior Associate Transfer ManagementRevantage Europe, A Blackstone Portfolio Company Sep 2023 - PresentLuxembourgManaging deal transfers for acquisitions and disposals, including on/offboarding and integration of deal structures. Overseeing contract management, analyzing and setting up extended deal structure operations, implementations to the Yardi accounting system. Serving as the key point of contact for external providers, operating partners and ensuring seamless integration of high-profile real estate and opportunistic/tactical asset transactions. Coordinating cross-functional teams to ensure compliance with regulatory requirements and internal policies. Providing strategic insights and reporting on transfer processes. -
Co-Founder I Communication And Client Relations I Business Improvement I Marketing ProjectsMovin Wine Consulting Agency Jan 2014 - PresentBudapest, Hungary I Bali, Indonesia I LuxembourgMOVIN is a progressive beverage export agency specialized in sustainable Central and Eastern European wines and beverages.WE offer consulting and creative communication services for producers to achieve better results in the promotion of their products and reach different export markets via digital tranfsormation solutions.MOVIN delivers global and professional wine export, wine consulting and adaptive search services based on authentic, local and professional insights.WE are professional B2B agents and consultants of any size of beverage sellers ranging from supermarkets chains to small scale specialty shops and restaurants.WE are proud to be a women powered enterprise with all the advantage of sensibility, creativity, professionalism and supportive business attitude. -
Wset Certified Educator/L3 AssessorBudapest Metropolitan University Sep 2017 - Jun 2022Budapest, Budapest, Hungary -
D2C Program And Creative Director - Virtual And Onsite ExperienceTokaj Live Association - D2C (Short Supply Chain) Program - Trade And Tourism Apr 2018 - Sep 2021Program Director and Co-Creator at Tokaj LIVE Program - spearheading the development of a D2C selling model for Tokaj-Hegyalja wine region, involving 15+ producers and artisans. Led digital transformation, business, and supply chain management, partner onboarding, EU application, and fundraising. Directed omni-channel marketing, B2B/D2C data-driven strategies, and content creation. Oversaw creative direction, market research, and executive-level event management.
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Wset Certified Educatoe And L3 AssessorBorkollégium May 2016 - Aug 2019Budapest, Hungary• Delivered engaging L1-L3 lectures and master classes on Wines of Hungary, showcasing terroir focus to students.• Conducted L3 exams and tasting practice lessons on SAT L3• Judged on the annual journal of winelovers, contributing expertise to the evaluation process. -
Head Of School, Wset Certified EducatorDivino Wine School Jul 2013 - Sep 2016Budapest, Hungary• Founded and managed a WSET Certified School - APP offering L1-L3 courses in wine education.• Oversaw administration, marketing, and communication for the school, ensuring a seamless experience for students and lecturers.• Curated wine selections, facilitated on-site arrangements, and provided support to students and lecturers at DiVino Wine School.
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Key Account Director - Government And Banking Clients & Key Brand Owners (Microsoft,Telekom,Cisco)Euro One Számítástechnikai Zrt. Nov 2011 - Jan 2014Budapest, HungaryDirecting end-to-end business operations, account management, and communications within the government, enterprise, and banking sectors. Managing executive-level client relations with state institutions and multinational companies. Building strategic partnerships, handling negotiations, contract management, onboarding, and stakeholder engagement in complex business operations. Specializing in business process optimization, cost efficiency, and advisory on procurement procedures. Leading executive communication strategies, event management, and performance reporting (OKRs, KPIs). Supporting strategic business development and decision-making. -
Ibm Spss Business Development And Marketing Manager - Data AnalyticsClementine Oct 2010 - Nov 2011Budapest, HungaryDrive business development and upselling in finance, insurance, telecommunications, academia, and government sectors. Lead customer success, activation marketing, and onboarding programs while managing strategic communication, education, and value-based marketing. Consult on business transformation and data analytics using SPSS Modeler. Improve digital processes, optimize CRM, and enhance customer service. Develop partner solutions, business processes, and strategies. Coordinate commercial activities, operations, and account management. Act as the primary contact for key clients, overseeing contracts, procurement, and problem resolution. Support executive decisions, including contracting, negotiations, and event management. -
Key Account Manager - Online Banking And Digital Transformation (Ind Group Formerly)Finastra May 2008 - Oct 2010Manage end-to-end business operations, account management, and client/vendor onboarding, with a focus on customer success. Serve as the primary contact for key clients, overseeing contract management, procurement procedures, and problem resolution. Supervise projects, monitor performance (SLA, KPIs), and develop customized solutions based on market feedback. Plan and execute sales strategies, creating an annual business efficiency roadmap. Handle business analysis including process documentation, client interviews, functional specifications, and transformation planning. Identify business opportunities, support commercial decisions and executive-level reporting, and manage the full sales cycle. Oversee team management, communication, networking, contracting, sales negotiations, and administration including contracts, revenue planning, and CRM. -
Digital Governance ConsultantBluefield Ltd. Jul 2005 - May 2008Analyze digital business model transformations for state and local governance organizations. Conduct business process transformation interviews, create feasibility studies, BRDs, and functional system specifications, and develop user documentation. Prepare transitional and implementation training materials, system advocacy presentations, and executive-level training. Manage accounts and communication with key IT partners and Hungarian government institutes. Oversee project management, marketing activities, and executive event planning. Handle studies, publications, contracting, sourcing, and financial planning.
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Digital Governance Lecturer And MentorCorvinus University Of Budapest Jan 2006 - Dec 2007Budapest, Hungary -
Digital Governance ResearcherUniversity Of Public Service Sep 2003 - Jul 2006Budapest, HungaryResearcher at Magyary Zoltán College for Advanced Studies in Public Administration- Mapping and digitalization of existing organizational network of Public Service Sector in Hungary- Creation of organizational network chart, new digital communication and data collection work-flows and possible process automations in data collection and communication channels- Proposal for legislative modifications in existing directives and authorizations in order to support digital transformation activities- Feasibility study for digital governance actions proposed by the Research Team
Zsófia Krasznai Dip.Wset, Cwe Skills
Zsófia Krasznai Dip.Wset, Cwe Education Details
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Certified Educator -
Weinakademie ÖsterreichTop Student Award, Wein&Co Top Taster Award -
Dip.Wset
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Economy Informatics -
Faculty Of Public Administration
Frequently Asked Questions about Zsófia Krasznai Dip.Wset, Cwe
What company does Zsófia Krasznai Dip.Wset, Cwe work for?
Zsófia Krasznai Dip.Wset, Cwe works for Bernard-Massard
What is Zsófia Krasznai Dip.Wset, Cwe's role at the current company?
Zsófia Krasznai Dip.Wset, Cwe's current role is B2B; D2C Business Improvement I Communication | WSET Certified Educator.
What schools did Zsófia Krasznai Dip.Wset, Cwe attend?
Zsófia Krasznai Dip.Wset, Cwe attended Wine & Spirit Education Trust, Weinakademie Österreich, Wine & Spirit Education Trust, University Of Sopron, Corvinus University Of Budapest.
What are some of Zsófia Krasznai Dip.Wset, Cwe's interests?
Zsófia Krasznai Dip.Wset, Cwe has interest in Wine And Spirit, Information Technology, Wine Marketing, Business Developement, Export, Managment, Consultancy, Organizing, Sales, Governance.
What skills is Zsófia Krasznai Dip.Wset, Cwe known for?
Zsófia Krasznai Dip.Wset, Cwe has skills like Product Management, Business Strategy, Account Management, Business Development, Business Analysis, Business Intelligence, Project Management, Team Leadership, Key Account Management, New Business Development, Banking, Strategic Consulting.
Who are Zsófia Krasznai Dip.Wset, Cwe's colleagues?
Zsófia Krasznai Dip.Wset, Cwe's colleagues are Daphne Den Broeder, Niels Toase, Jean-Marc Turping, Lea Zengerli, Nils Schremb, Robin Zimmer, Alexandra Friedrichs.
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