Zoe Bowerman Email & Phone Number

Florida, United States

• Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail and more
• Develop and implement innovative strategies that streamline processes, to increase efficiency and reduce operational bottlenecks
• Preform comprehensive market, brand, and research analysis to identify key factors for market segmentation, strategy development, unique selling… Show more
• Preform comprehensive market, brand, and research analysis to identify key factors for market segmentation, strategy development, unique selling propositions, and competitive advantages
• Proactively collaborate with Senior Leadership to refine and adjust campaigns, resulting in a 51% increase in web traffic
• Effectively manage 12 active communities with over 800 homes for sale and multiple upcoming developments, demonstrating strong organizational skills Show less

Jacksonville, Florida, United States

Jacksonville, Florida, United States

University Park, Pennsylvania, United States

• Produced social media accounts on Twitter and Instagram to drive awareness and engagement
• Launched LinkedIn account and group to promote connection for thousands of Entrepreneurship alumni
• Generated engaging newsletter content to increase student interaction and department visibility

State College, Pennsylvania, United States

• Collaborated with Penn State Global employees, utilized SharePoint to support 1000+foreign students
• Constructed newsletters in Canva to share opportunities for student and community involvement
• Communicated with students and embassies to provide requisite documents

Washington, District Of Columbia, United States

• Presented marketing strategies to executives and stakeholders within the company
• Managed nine marketing briefs for new projects coming to air
• Created innovative marketing decks and integrated communication plans shared with talent and representatives
• Curated marketing hooks delegated to PR, creative, media, social, and project management departments

State College, Pennsylvania, United States

• Represent local chapter of Zeta Tau Alpha to the Panhellenic community
• Communicate expectations and concerns from Panhellenic national community back to local chapter of over 200 women
• Planned events with members across 17 other Greek chapters

• Designed blogs, fliers, and Instagram posts to increase engagement with our audience
• Worked directly with Regional Directors to develop a marketing strategy to launch two new divisions

New Haven, Connecticut, United States

• Collaborated with lawyers and other legal assistants on current cases
• Communicated with clients and medical professionals relevant to cases
• Assisted with marketing and promotional opportunities

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Phi Eta Sigma

Education record

Activities and Societies: National Honors Society, Italian Honors Society, Tennis Captain, Soccer Team, Future Problem Solvers