Marketing Manager
Current• Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail and more• Develop and implement innovative strategies that streamline processes, to increase efficiency and reduce operational bottlenecks• Preform comprehensive market, brand, and research analysis to identify key factors for market segmentation, strategy development, unique selling… Show more • Create and oversee marketing and branding activities including collateral and materials, print, advertising, signage, web/video/photo content, digital, electronic and social media, direct mail and more• Develop and implement innovative strategies that streamline processes, to increase efficiency and reduce operational bottlenecks• Preform comprehensive market, brand, and research analysis to identify key factors for market segmentation, strategy development, unique selling propositions, and competitive advantages• Proactively collaborate with Senior Leadership to refine and adjust campaigns, resulting in a 51% increase in web traffic• Effectively manage 12 active communities with over 800 homes for sale and multiple upcoming developments, demonstrating strong organizational skills Show less
