Zoe Briggs Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Reporting in to the CEO, leading a team of 7 in brand management and marketing across portfolio. Work includes 360 account management of eyewear licenses leading a team across brands such as Ted Baker, Vivienne Westwood, Hackett, Scotch & Soda and Joules amongst many others.Successfully leads management of relations with Brand Owners and lead internal teams to maximize commercial potential and exposure of eyewear collections.

London, United Kingdom

Provided guidelines and tools to global markets for the Dr. Martens brand in all channels. This included advertising, press, packaging and ticketing, local marketing, windows and visual merchandising.Management of seasonal campaigns (including collaborations) and associated photo shoots. Included booking of photographer and talent, locations, studios and all other associated production in partnership with third party agency.Responsible for production of global media launch… Show more Provided guidelines and tools to global markets for the Dr. Martens brand in all channels. This included advertising, press, packaging and ticketing, local marketing, windows and visual merchandising.Management of seasonal campaigns (including collaborations) and associated photo shoots. Included booking of photographer and talent, locations, studios and all other associated production in partnership with third party agency.Responsible for production of global media launch event.Managed and developed local marketing opportunities including in-store events, brand activation and new store openings within the UK Mar 2013 MAA (Marketing Agencies Association) Best Awards - Best Integrated CampaignNov 2012 Draper Fashion Awards Marketing Initiative of the Year award 2012 Nov 2012 Campaign Big Awards-Best DirectNov 2012 DADI's (The Drum awards for the digital industry) - Best Use of Visual DesignNov 2012 DADI's - Best Consumer Products or Services Website or Campaign Show less

Lead activation of all brand social media activity within Tesco. Provided social business consultation to Tesco brand portfolio to ensure objectives were linked to brand strategy. Provided a focus on measurement and capturing and sharing best practice. Developed social business strategies and programs in partnership with internal departments and lead to ensure alignment across estate and channels. Developed and managed relationships with social media partners including Facebook and… Show more Lead activation of all brand social media activity within Tesco. Provided social business consultation to Tesco brand portfolio to ensure objectives were linked to brand strategy. Provided a focus on measurement and capturing and sharing best practice. Developed social business strategies and programs in partnership with internal departments and lead to ensure alignment across estate and channels. Developed and managed relationships with social media partners including Facebook and Google.Developed the Tesco Wine community from conception to launch.Including web design, build and content.Experience of managing affiliate and SEO/PPC campaigns across Tesco Wine by the case. Driving efficient customer acquisition and retention results.Project managed the launch of first Grocery Mobile App for Nokia. Show less

Management of intake and distribution for two departments.Product development planning.Trend forecasting.Product planning assistance: range building, margin consideration, lead times and supplier mix. Acting as a Intermediate contact between suppliers in the Far East, Europe, UK and Arcadia.