SEO copywriting, Secret Millionaire report, social media posts

https://www.independent.co.uk/author/zoe-griffin

Tech, home, fashion, beauty and travel content with affiliate links.

SEO content, social media copy and newsletters.

Securing original stories and exclusive content for the Charlotte Griffiths column and the news section of the paper.Writing in a way that excites a reader. Writing concisely, often summing up a story in under 250 words.

• Digital and print coverage secured for this luxury Japanese restaurant in The Evening Standard, Mail Online and several influential food blogs including Silverspoon, Mama Needs a Mimosa and Scarlett London.• Celebrity collaborations – I arranged for a reality TV star to have her birthday at the restaurant and organised an exclusive photographer, resulting in coverage on Sun Online / Mail Online and with all TOWIE and Love Island guests social media postings, it resulted in a reach of 3.6 million on social media.• I identified local partners and influencers and facilitate joint projects to use each other’s audiences. This, alongside a content plan for social media, has grown social media following, website traffic and bookings.

• Indy Market is a meal delivery start-up targeting working families in London. We started at zero and by the end of the year, we had 3,500 active customers.• Using Facebook, Instagram and Google analytics, we tracked and repeatedly refined our conversion rate.• My Facebook advertising campaign was highly targeted at mothers in London. Using lookalike audiences and retargeting alongside a reach objective, I was able to increase homepage traffic, sign-ups and sales. • I devised offers for schools in conjunction with PTFAs, produced flyers, business cards, leaflets and posters.• I produced and wrote a broadsheet newspaper that was dropped at selected homes and businesses.• I secured coverage on influential parenting blogs / social media accounts including Mrs Hayward, Ealing Mummy, Honest Mum, This Mama Does, SW18 Mums and Clapham Mums

• I created two blog posts a week, collaborating with local businesses and travel influencers to increase online exposure. I grew Instagram followers by several thousand. Facebook posts consistently reached 10,000 people. I managed social media channels with rigorous planning, developing a monthly content calendar for the current month and two months ahead. Instagram / Facebook / Twitter. • Covered by Mail Online, The Resident, Forbes, Huffington Post and lifestyle bloggers. I created press releases – at least one a month – and circulated to print media and online outlets. I organised blogger and journalist visits, increasing brand reach by several million.

• Weekly blog posts for Simply Be and sister sites Fashion World and JD Williams.• Reposting of blogs on social platforms – Instagram / Instagram Stories, Facebook and Twitter • Growing social media following by thousands through live streaming celebrity press activity and new collections with Kelly Brook, Lisa Snowdon and Lorraine Kelly.• Coverage on the best fashion blogs for women in their 30s / 40s – including Does My Bum Look 40, The Stylist and The Wardrobe, Wears My Money, Dress Like a Mum, The Mother’s Edit• Planning and implementing the social media campaign based on the brand’s objectives / key pieces• Identifying and interacting with key influencers, distributing samples, securing coverage and maintaining relationships

• Editor of the Very Blog – Winner of Cosmopolitan Best Brand Blog Award 2012. Contracted to produce three blog posts a week with images and links to products sold by very.co.uk. Blogs reposted on social media across Facebook, Blog, Twitter, Instagram, Snapchat.• I used social talent including One Direction and Rebecca Ferguson (Very.co.uk sponsored the X Factor) to multiply followers by more than 100,000. Instagram following grew by 50,000 after the One Direction campaign.• I went behind the scenes on the Fearne Cotton / Holly Willoughby shoots to live broadcast and increase following.

In 2009, I founded the blog LiveLikeaVIP.com. This was before iPhones, before Twitter and Instagram and before 'blogging' was a thing. I grew it to attract more than 100,000 unique users a month and hired a team of writers to create fashion and beauty content with the theme of making a celebrity lifestyle affordable and accessible to all. Live Like a VIP Ltd is now a content marketing agency. My team creates blogs for businesses and brands, does copy writing for websites and devises and implements social media campaigns across Instagram, Facebook, Snapchat and Twitter. I oversee Facebook advertising for several clients, all of whom have increased sales and leads.We love connecting people and helping brands to shine online.

Editor of the Evans blog writing copy targeting plus-size women.In charge of all social media activity across Facebook and Twitter and video shootsWeekly newsletter copy Close collaborations with fashion influencers and plus size models

I was head of the showbiz news department, responsible for two staffI managed a weekly budget for editorial content and photographsIn charge of interviewing celebrities and finding stories from celebrities through attending press conferences and PR eventsRepresented the newspaper at high profile events like The Oscars, The Cannes Film Festival, The BAFTAs, The MTV Awards and moreKept a weekly blog and podcast for Mirror.co.uk.Represented the paper on TV shows like BBC News, BBC Big Questions, Big Brother's Big Mouth, The Apprentice Extra

Responsible for two staff and editing two pages of breaking showbiz gossip - daily.Working to a tight deadline as the paper was printed at 10am. This meant that I built up good relationships with PRs to ensure I had all the news from the past 24 hours before anyone else.

Writing news (and occasionally) features about current affairs, health, travel, celebrity stories.Covering the holiday for Katie Nicholl, showbiz editor, which meant I edited two pages and attended launch events and premieres to meet PRs.Travel features included Dubai and Caribbean. Health ranged from anti-smoking pieces to cervical cancer screening awareness.

Worked in all departments of the newspaper, including news, politics, showbiz, business news, fashion, Telegraph magazine and online