Responsible for the commodity management of multi-brand projects of the clothing divisionConduct target market research and competitive product analysis of potential brand customers in the early stage of expansion, and output targeted market commodity strategies to help brands better understand the overall situation of the target market and the corresponding product strategies. Participate in the BD process until the contract is successfully signed and enters operation.It includes Key categories determining, product pricing, listing wave, promotion focus and strategy.For the running projects, work about Daily commodity management and client communication. Sales Analysis summarize and forecast, promotion and discount strategy, inventory efficiency improvement, sales channel distribution, Open-to-buy plan and pricing.Brands involved: (Balmain, Benetton, Diesel, Ice Breaker, Oyshio, Reebok, Replay, Spyder, Tous)

Served as the commercial director of the Douyin(Tik tok)& Kuaishou platform, built and maintained the overall performance of the short video & livestreaming platform, multi-account management; video content planning, production, publishing and comment management; paid traffic performance tracking, livestreaming management.Performance: view counts of best video exceeded 10 m, sales reach to 0.88m per one livestreaming by 20days from daily base sales 1thousand, the final month sale revenue up to 8m, ranked top1 of Douyin Baby&kids brands for 6days.

As the Senior Operation Manager dedicated for adidas group, charging the Ecommerce business of brand Reebok from full channel including tmall, JD and official site and brand adidas from official site, leading the baozun team to strive business, scope 1.3b plus. Team function includes site opetation, content editing, sales and marketing, merchandising, data analysis, cooperate with warehousing and logistics, IT solution, Baozun digital, and customer service. report to business group director. As the account communication window and project owner, work start from yearly sales target and KPI definition, channel management, promotion planning and execution, team recruitment and training, till to achievement tracing and evaluation.

As the Ecom Merchandise manager for APAC Woman, responsible to manage the sales, yield, margin and style performance of all division in different online platforms,countries involved: China, Hongkong,Taiwan,Singapore, Malaysia,Australia and New Zeland. Merchandise management work start from initial product briefing, report to design and buying team with detail color trend forecast, must-have item list, cagegory performance review and SKU quantity change idea.Buying budge defination communication with planning team, assortment defination by editing a tailored assortment group to fit the sales profile in each channel(brand site of each country,tmall,zalora),maketing theme defination communication with global marketing team and brand team to decide the localized image and outfit. Weekly sales meeting with local operation team to catch up the newest promotion need and sales performance.Bestseller ranking, initiate cagegory/item/promotion guideline and optimizasion presentation to local sales team.sales analysis reporting to product develop team. (reason to quit- family reunion)Report：head of Merchandise management APAC, SVP

As the Assistant Manager& MD supervisor, was responsible for brand site operation by leading the local team, and manage the merchandising for both brand site and Tmall store. Responsible for quarter /monthly/weekly theme updating plan for banner and edm, followed with execution and review analysis. Merchandising strategy setup and team monitor for daily operation and Promotion campaign. Daily/ weekly/monthly Sales data analysis and Top10/20 research, fast or low move reason digging, page/ banner/item/category optimization and design communication, Open-to-buy allocation and replenishment request, trend research and forecast, HQ development team feedback, inventory turn efficiency improvement, to achieve significant revenue growth and conversion rate and per customer transaction improvement. Work closely with marketing on category promotion plan and banner plan on wechat/edm/google content posting. Categories involved: Women’s, Men’s, Girls’ cloth and accessories, lingerie and sports, shoes and bag, jewelry and cosmetic tool.

Domestic fast-fashion retailer with multiple channels in magazine, B2C website and stores. As a senior product supervisor (senior buyer), I charge the purchasing and product development for two key owned brands. Work closely with designer for new trend research and sample making, take ownership in decision making for product development, retail price definition, purchasing cost negotiation, and supplier development, production capacity plan, execution and supplier management, reported to department director and brand manager.

Wal-mart Store Inc. is the biggest Retail group in the world, Global procurement operating office takes charge of the direct import business to purchase product fm supplier in America, Hong Kong, Taiwan and China to America, with origin country from China mainland, India, Sri-Lanka, Thailand, Cambodia and other southeastern Asian countries, Middle East and Africa.As a merchandiser, I execute orders for children's wear, Dept33,26. Supplier development and verification. Capacity and capability coordinate, quotation evaluation, development communication, factory visiting and inspection check.