Zoe Rabkin Email & Phone Number

Cincinnati, Ohio, United States

-Refined overall media strategies for client accounts, through contributing valuable insights and data-driven recommendations that enhanced targeting precision and channel effectiveness.-Designed and optimized awareness and consideration campaigns for leading CPG brands, leveraging data insights to improve engagement rates, click-through rates, and reach brand campaign impression goal.-Implemented thorough tagging and trafficking processes for digital media, guaranteeing accurate and efficient integration into campaign workflows. Developed best practices/ways of working guide for a F50 client delivering superior campaign design - specifically providing detailed guidance to expedite cross-functional work and reduce potential setup errors.-Executed programmatic and social media buying on multiple platforms, by ensuring the seamless delivery of media plans for a diverse portfolio of F500 CPG brands by actively collaborating with cross-functional teams and aligning strategies with client objectives.-Effectively managed and optimized individual campaign budgets up to $250k (cumulative budget of ~$15MM) by implementing in flight strategies to ensure pacing adheres to guaranteed timeline, impression and profit margin benchmarks. Maintained an impressive 98% average quality score on all social campaign builds reflecting a commitment to delivering high-quality advertising content. -Successfully managed over and under impression delivery within an average of 3% (Overall team average is ~5%) showcasing a meticulous approach to budget management.-Recognized as a top 5 (out of 21) media buyer for exceptional campaignexecution and performance.-Meta Ads Manager, Pinterest Ads Manager, Snapchat Ads Manager Social Media Buying Platforms.-The Trade Desk and Campaign Manager 360 Programmatic Media Buying Platforms.-Double Verify and Salesforce Datorama advanced measurement platforms to provide insights for campaign and budget optimization.

Remote

https://www.thesharppitch.com/home

Mason, Ohio, United States

-Designed and implemented digital marketing programs for clients which included:-Partnering with sales to ensure what was sold was right for the client and could be delivered with excellence-Facilitating client meetings to understand business objectives, and success metrics to design the strategy and implementation approach-Developing SEO strategies-Establishing performance metricsCreating project timelines for digital marketing program and website implementationDeveloping monthly assessment of client marketing program analytics based on website and social platform performance metrics-Managed several projects simultaneously, managing client needs and project progress-Ensured cross-function and team communication for successful outcomes

Cincinnati Metropolitan Area

-Designed and executed marketing campaigns including social media content and graphics.-Monitored and analyzed social metrics to understand marketing performance reports and determine necessary interventions.-Optimized website and social media platforms-Created paid advertising initiatives and CRM campaign integration-Developed and edited video content

Oxford, Ohio

-Minor in Digital Marketing -Concentration in Interactive Business-Thematic sequence concentration in Business Management.

Lund, Skane County, Sweden

-Planned and designed digital content for a social media campaign for the launch of the new app-Presented digital marketing strategies company-wide which were then implemented-Conducted a competitor analysis and social media influencer outreach

Oxford, Ohio, United States

-Planned sisterhood events and public campus events for the Miami University Chapter-Recruited new members through Miami University events on campus such as Mega Fair-Worked with other executive members to consistently improve the chapter by creating social media platforms and member features-Attended weekly chapter meetings to engage with other members of the chapter

Cincinnati, Ohio, United States

-Strategized effective and creative ways for the brand to use social media marketing-Created and edited a digital campaign consisting of photos and a video for the Spa

-Researched information about women in the technology sector. -Wrote blog posts on the reversed-out website on women in technology-Experienced and adapted to a co-working environment with other small start-ups at Reversed Out's business location.

Cincinnati, Ohio

-Achieved the 4th (out of 20) highest producing sales representative consistently within the department as a part-time job-Improved customer service skills by consulting with customers to determine their beauty needs and design a cosmetic product regimen -Gained exposure to different beauty brands that taught effective marketing and branding strategies

Maderia, Ohio

-Developed vital relationships & customer service skills through customer interactions and services-Performed basic store operations such as cleaning, and pottery duties and worked for customer parties

Cincinnati Area, Ky

-Worked with the Communications Director, Andrea Brady-Created a better social media platform for the Indian Hill School District that is currently still used today-Held multiple social media campaigns of activities that went on within the school district. -Helped with email marketing that specifically targeted students who were possibly leaving the district for a private high school-Increased social media engagement and student retention rate on all of Indian Hill's social media platforms effectively

Cincinnati Area, Ky

-Worked with the CEO and Funding Manager directly to organize upcoming fundraisers -Made creative advertisements for upcoming events and fundraisers that were sent out to the public through email marketing-Collected and entered all donor information into their new data base.-Performed office administrative duties such as organizing important donor documents and answering phone calls from potential donors-Gained significant knowledge in the non-profit business sector and understood how they operate

Bachelor Of Arts In Interactive Media Studies, Minor In Digital Marketing College Of Creative Arts, Interactive Media Studies

Activities and Societies: I Am That Girl Miami University Chapter -Transferred to Miami University from University of Cincinnati Spring.

Internship Program, Digital Marketing, Passed

Activities and Societies: -Student in digital marketing program. -Created a beauty and lifestyle side project. -Learned about all aspects.

Bachelor Of Business Administration - Bba, Marketing, 3.4/4.0

-Student at Lindner College of Business -Attended University of Cincinnati from Freshman year to First semester Sophomore year. -Studied.

High School Diploma

Digital Marketing