Zoe Barton Email & Phone Number

New York, New York, United States

New York, New York, United States

• Ran Audience Insights, Strategy and Reporting for the Time Inc. Lifestyle Group.• Oversaw planning, testing, and implementation of audience best-practices for Newsletters, Social Media, Paid Social, SEO, Editorial, Sales and Product for the Lifestyle Group. • Created data-projections and growth modeling. • Grew Newsletter traffic by 180% YoY.

Greater New York City Area

• Launched Thrillist Media Group's first incubated media brand, Supercall.com, an independent editorial site focused on spirits.• Responsible for the fastest-growing Facebook page in Thrillist history. • Managed curation and packaging for all Supercall content on Facebook, Twitter, Instagram and Pinterest.• Optimized headline, image, metadata and programming around SEO, traffic, engagement and click-through rates. • Managed branded content promotion.

Greater New York City Area

• Grew the main Al Jazeera America Facebook account by 1 million followers in 2015.• Partnered with photo editors and designers to curate content based on best practices and performance analysis on Facebook, Twitter, YouTube and Instagram.• Ran social media editorial content strategy and production for news and programs, coordinating a shared editorial calendar between TV, digital and social media.• Conceptualized and executed both real-time social coverage of developing events and long-term social media strategy. • Managed, trained and edited a team of designers and writers, focusing on clarity, accuracy and voice.

• Social media content strategist and producer—News and Programs.• Conceptualized and executed breaking social news coverage and long-term, company-wide digital strategy. • Copyeditor/editor for all programming content.• Ran main Al Jazeera America Facebook account, the most prominent and popular social media account at the company, with 1.9 million followers. • Coordinated content strategy with Marketing/PR, Digital Editorial, News Output and Programming departments.

• Created and curated content for Facebook, Twitter, Tumblr, Instagram, G+, YouTube and LinkedIn for digital editorial and programs.

Greater New York City Area

• In charge of social media and email marketing. Maintained an average email open rate of 30%. • Conceptualized, wrote and executed targeted marketing campaigns for social media, email and on-site promotion, including a partnership with Apple. • Edited ebooks for New York Times best-selling authors.• Coached authors on how to grow personal brands on social media.• Launched and programmed new YouTube channel.• Managed media for 25 digital products.

Greater New York City Area

• Managed social media fan pages for Adventure Time.• Managed President's social media.• Provided administrative and managerial support for the President.

Greater New York City Area