Zoe Ilic Email & Phone Number

London, Gb

Washington, United States

Digital transformation of independent media organisations. Business reorganisation and transformation, marketing and sales strategy, operating plans, revenue streams, lead acquisition and demand generation, product development, sales and marketing automation, branding and value proposition building, B2B and B2C multi-channel strategies, ABM campaigns, process mapping, CRM systems. Organisational business restructure, creating new departments, recruiting employees, restructure of responsibility lines, business processes and workflows Comprehensive marketing strategy, including social media engagement plan, audience engagement plan, loyalty programme, multi-channel online and offline campaigning and promotions, creating systems for demand and lead generation with synchronised sales follow up and closures. Development and launch strategy of three product lines Business rebranding, defining value proposition, visual identity and tone of voice, website redesign, branding guidelines Implementing CRM systems incl. process mapping, as well as marketing automation Creating new revenue streams through digital subscriptions, paid services and additional digital products. Business development growth strategy, waterfall business KPIs CEO leadership mentoring; marketing and business acumen employee training Developing internal communication structure incl. townhall meetings,transparency and feedback mechanisms Newsroom integration – print to digital transition launch, employee incentive scheme Establishing reports and frequency structure, incl. financial reports, digitalaudience data and trends reports, markets data analysis, campaigns and CRMreports, surveys and various performance reports Setting up HR processes, recruitment and onboarding processes, performance reviews, personal KPIs.

London, England, United Kingdom

Belgrade, Serbia

London, United Kingdom

London, United Kingdom

 Global and regional marketing and branding strategies for business subscriptions for the UK/Europe, US/Transatlantic, ME and Africa regions. Contributed to the annual revenue growth of 22% - 30% YOY for the B2B division, making it the fastest-growing business unit within the Financial Times. Acquired global FTSE 100 & Fortune 500 clients. Expanded MQL/SQL conversion rate from 24% to 67% and increased lead velocity by 70% through restructuring the global lead pipeline and introducing a lead automation process in the integrated Marketo-Salesforce environment.  Championed the game-changer multi-channel ABM (account-based) targeting programme that led to further acquiring some of the largest global client accounts. Successfully targeted, managed and closed B2B partnerships including a £1M TV and social media advertising deal with EuroNews. Deployed a multi-channel acquisition strategy that yielded 2,400+ new Financial Services subscription trialists in 2018. Developed bespoke value propositions that met specific segment customer needs, increasing open and click rates by 18 to 40% per segment.

New York, United States

Appointed to look at MGA’s business processes and marketing. After performing a thorough audit, made recommendations for: (1) New marketing roadmap to acquire new markets in Europe and Asia; (2) Modernised process for product presented and delivery; (3) Improved value proposition and messaging; (4) Upgraded MA & CRM platforms; and (5) Marketing/sales funnel and processes.

London, United Kingdom

International Management Consultancy specialised in governments.  Boosted company’s brand through the A-Z rebranding project including the new website integrated with a bespoke CRM, resulting in great positioning and 42% increase in MQL leads in the first six months Achieved 42% increase in MQL leads in less than 6 months through A-Z rebranding including a transformed website and bespoke integrated CRM.  Negotiated and secured strategic partnerships with government and patron organisations leading to £800k additional revenue within two years. Organised international events, workshops and press conferences in London, Cape Town, New York, Dubai, and Abuja.

National retail and furniture wholesale company with 22 retail stores. Created strategies and monitored business performance across the entire retail sector. Generated P&L analysis and board-level financial forecasts. Performed monthly, quarterly and yearly cost-revenue analysis and financial projections that were driving executive decisions

Engineering products. Major supplier to European car and plane industry. Opened new markets in France, Germany, UK, Turkey, and Italy Drove £1.7M+ of new revenue per year Headed 15+ international events across Europe annually Launched a brand new website and developed marketing material

Existential Analytical Psychotherapy Diploma (In Progress), London Gle'S Branch: The Viennese School Of Existential Analysis And Logotherapy

Activities and Societies: GLE-International (Gesellschaft für Logotherapie und Existenzanalyse) In progress

Masters Degree (Msc), Engineering Sciences, Distinction

Grammar School, Distinction