Zoe Kofsky Email & Phone Number

Syracuse, New York, United States

Syracuse, New York, United States

On my 5th account with Hill Communications, I got to focus more on acquiring local coverage for our client. The Chocolate Pizza Company is a locally-based but nationally-reaching chocolatier hoping to re-establish its local presence. After identifying relevant media outlets, I worked on sending out pitch letters that led to an impending placement in the 2024 Jan/Feb edition of Central New York Magazine! Other achievements include organizing an interview between Chocolate Pizza Company and a local, on-campus network. We also worked on modernizing and enhancing the company's social media presence, which included the introduction of a new TikTok account. At the end of the semester, I was awarded account MVP for the third time.

Syracuse, New York, United States

Being on the Real Chemistry account was a complete change of pace, regarding the work I was used to doing with Hill Comm. Throughout the semester, my team and I completed a research-based project surrounding Gen Z's relationship with Influencers. This report, which combined the efforts of both my team and a team from TNH Ad Agency, used a survey to reach Gen Z respondents to draw results. Our conclusions and the report will be available in the coming weeks.

Syracuse, New York, United States

For my third semester with Hill Communications, I was placed on the Newhouse Television, Radio, and Film account! On this account, I had the privilege on working with a team of 4 others to 1. Develop a communications plan to help connect future, present, and past members of the TRF major with each other2. Create content that highlighted the new and improved parts of the major3. Emphasize student involvement that encourages tools they will receive during their educationAs an account executive, I had more responsibility. This role made me the right-hand man to my supervisor and gave me the opportunity to step up in more of a leadership role. I was once again given the honor of account MVP at the end of this semester.

Syracuse, New York, United States

-Work with the Buffalo Bills and Sabres to help them create a game plan that allowed their social media platforms to reach a greater Gen Z platform. -Planned and sent out a survey for a pending industry report that connects media, sports, and Gen Z. -Conceptualized and developed components of a one-day symposium

Syracuse, New York, United States

-Worked with Acropolis Realty to help curate their social media and extend their community engagement; Created content for Instagram, LinkedIn, and a local newsletter; Increased their Instagram engagement by 91.3% for their real estate account and 15,900% for their development account.- This was all occurring before any formal PR education, so I was simultaneously learning the basics of PR and honing in on my writing. Within my intern education, I was able to independently conduct a mock campaign.At the end of this semester I received the honor of being named account MVP by my supervisor.

Syracuse, New York, United States

-Cultivated messaging about climate-smart commodities on a team of three -Conducted research to determine audience segments invested in carbon mitigation -Developed personas to analyze consumer and agricultural producer perceptions -Used Muck Rack to identify relevant media outlets and contacts to pitch sustainability initiatives -Generated keywords and blog posts to support search engine optimization

Syracuse, New York, United States

I'm excited to be working part-time at Manny's during the academic year! Manny's maintains a fun and welcoming environment all while providing the Syracuse community with a large dose of nostalgia. Responsibilities include general retail work, including but not limited to merchandising, opening and closing the store, team building, and serving customers. Working at Manny's has also created opportunities involving local marketing, brand building, and employee acquisition as a junior member.

Syracuse, New York, United States

Syracuse, New York, United States

The head of recruitment and membership duties within Zeta Phi Eta, and a team of 4. Plan events for two rush cycles, and then help organize new member education once the new classes are admitted. Will lead workshops and events for groups 30 and larger.The first round of recruitment occurred during the spring semester of 2023, successfully admitting a class of 20 students. The second round was conducted during the Fall of 2023, resulting in the largest pool of applicants in the chapter's history. Furthermore, as a member of the seven-person executive board, leads and represents the entire chapter while handling more administrative duties.

Syracuse, New York, United States

Worked alongside a team of four to plan and execute the recruitment process for Fall 2022. Led events dedicated to outreach. Conducted interviews and meetings to admit a new member class.

London, United Kingdom

For the summer of 2024, I will be working at un:hurd, a growing music marketing platform trusted by industry names like Sony Music and Universal. With their data-driven model, un:hurd works towards building marketing reports that will allow new artists to create their own campaigns. I'm excited to get started!

Bachelor'S Degree, Public Relations/Image Management

Activities and Societies: Hill Communications PRSSA W.P. Ehling Chapter Zeta Phi Eta

High School Diploma

Activities and Societies: Photography Club President, Peer Counseling, Wells for Cambodia

Public Relations