Zoe Van Der Linden Email & Phone Number

City Of Bristol, England, United Kingdom

Bristol, United Kingdom

Bristol, United Kingdom

London

Planned and delivered the digital marketing strategy for Christian Aid Week 2012 – one of the largest voluntary fundraising weeks in the UK. Achieved targets in a variety of digital channels including email, PPC, online display and mobile.Used CRM technologies, including Salesforce, to improve supporter enagement online. Advised internal teams to create audience based, metric driven digital marketing strategies which increased online engagement.

London

Worked with internal and external stakeholders to plan and deliver the online advertising plan to support a TV partnership with ITV – Born to Shine – to meet brand and fundraising objectives. Including homepage takeovers on MSN, AOL and YouTube; developing fundraising propositions for online display advertising to deliver a successful behavioural and demographic targeted campaign across several networks and channels. Worked with internal stakeholders to develop, manage and deliver email and SMS journeys for campaigning and fundraising projects. Including planning content, creating email templates in Dreamweaver, email broadcast through Cheetahmail. Results: contribution to successful brand and fundraising activity.

London

Planned and delivered digital activity for the retention programme in line with the digital fundraising strategy, with a focus on driving online/offline integration across the retention programme to maximise donor return. Improvements to online donation process through analysis and testing.Planned and implemented digital elements of the welcome cycle for new Regular Givers across email, web and SMS. Delivered email communications strategy - emergency appeals, cash appeals and loyalty - including audience selection, planning, creative, despatch and analysis.Developed new email segmentation to deliver more relevant communications to increase engagement.Results: 2% increase in email open rates; 10% in online regular giving conversions; 20% increase in online cash donations; significant increase in income generated by email during emergencies.

London

Lead the team’s digital activity to ensure coherence of messaging across the channel. Planned and delivered the e-comms strategy increasing the number of people taking online actions. During the 2010 UK election campaign: lead the e-marketing strategy, created web and social media content and developed online actions to engage a wider audience. Organised local lobbying events and coordinated the creation and delivery of a mailing to over 20,000 campaigners and regular donors in key constituencies. Worked with the data team to maintain accurate supporter records and create effective supporter journeys. Developed a segmentation model to target communications according to supporter behaviour.Coordinated campaigning at outreach events - e.g. face to face recruitment at festivals.Results: 20% increase in online advocacy actions; development of a campaigns segmentation model.

Bsc, International Relations And History

Msc, Violence, Conflict And Development