Zoh Dowling Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

CLIENTSAmazon, Audi, Audible, Netflix, PwC, Samsung, TikTok, UberMAJOR PROJECTS2018: Developed a tiered community program for Samsung Australia, leveraging grassroots fans, mid and top tier influencers to drive emotional connection around a brand which had previously been very functional2019: Joined the Netflix editorial team for a year of bootcamp in best practice social media at scale2019: Launched a community to help Audible fans find their next listen2020: Lead Editorial for PwC Australia, supporting their People and B2B Marketing functions and overseeing strategy, creative, paid and analytics 2021/22: Lead social editorial for TikTok Australia, helping to convince Australia that there’s more to the platform than dancing teens

Sydney, Australia

Key Achievements29% YoY increase in revenue from social channels44% YoY increase in new buyer acquisition through social channelsRole- Develop strategy for social media that ladders directly to business objectives- Deliver retail campaigns through social media channels- Buy and optimise media - Deliver analytics on all social media activity- Craft concepts, copy and imagery for publication on social channels- Work closely with agencies on delivering larger scale social content and campaigns- Work collaboratively with stakeholders locally and globally to achieve shared goals

- Managing a team delivering social media strategy, content creation, community management, analytics, media planning and purchase and stakeholder education- Collaborating with creatives to concept and produce larger scale social campaigns, or extend integrated campaigns across social - Delivering multi-channel content planning and creative, spanning eDMs, blogging platforms, influencers and seeding platformsCLIENTSAir New Zealand, Bankwest, Berlei, Carnival Cruise Line, Coke Zero, Patak’s, Pizza Hut, Sydney Water, Vicinity Centres, Visit California

- Collaborating with creatives to concept and produce social campaigns, or extend integrated campaigns across social in an effective manner- Social and content strategy, content creation, influencer outreach, analysis and reporting, media planning and purchase, community managementCLIENTSAir New Zealand, Campari, Coke Zero, Fetch TV, Sydney Water, Tourism Western Australia.

- Community management, content creation, reporting and analysis and media purchaseClients: Air New Zealand, Bankwest, The Communications Council, Passion Pop, Sydney Water, Tourism Western Australia, Vodafone.

- Delivering PR for a diverse roster of touring acts and cultural events- Managing traditional marketing activities across print and digital channels- Leveraging social media to deliver cost efficiencies and connect with a youth audience- Creating and managing XRAYSPEX - a program to up-skill under 18s in the music industry and host under age music events

- Implementation and maintenance of venue website, social media properties and eDM.

- Fashion sales (working between brands and retailers), client care, sales admin, EA dutiesBrands: Stussy, Zoo York, RVCA

Bachelor Of Art Education, Visual Arts, Secondary Education

Higher School Certificate