• Develop and implement a comprehensive digital marketing strategy that aligns with the company's business objectives.• Develop brand strategy and positioning to ensure consistent messaging across all digital channels.• Manage and execute SEO campaigns including on-page and off-page strategies, technical SEO, and keyword research.• Develop and execute content marketing strategies to drive traffic and increase engagement on the company's website.• Manage and optimize PPC campaigns to drive traffic, leads, and conversions.• Develop and execute social media content strategy to increase engagement and drive traffic to the company's website.• Implement Conversion Rate Optimization (CRO) strategies to improve the performance of the company's digital marketing campaigns.• Analyze and report on the performance of all digital marketing campaigns and provide recommendations for improvement.• Work closely with the marketing team to ensure all digital marketing campaigns are aligned with the company's overall marketing strategy.

• Develop and execute Local and National SEO strategy to increase organic rankings for the website and Google My Business.• Carry out competitor research, analyse competitor content strategy & identify ranking opportunities.• Develop & implement overall website content strategy and ensure it is in line with brand and user intent.• Plan and organise website structure and content clusters.• On-page SEO optimisation for search engines.• Develop & execute backlink strategy. Identify opportunities, optimal velocity and relevance for backlinks.• Develop & Implement customised schema on the website to make Google understand content and website structure.• Ensure anchor text optimisation and variance for internal and external backlinks.• Conduct website audits; identify technical problems and content gaps and implement appropriate steps to rectify issues.• Implement tracking codes using tags and triggers in Google Tag Manager (GTM).• Analyse and track website KPI’s and report to top management on SEO performance.• Collaborate with the digital ads team to optimise and implement an overall digital marketing strategy.• Remodel website design and messaging to increase conversions. A/B test to make data driven decisions.• Identify and resolve day-to-day SEO and website management issues.• Work closely with the marketing team to ensure all digital marketing campaigns are aligned with the company's overall marketing strategy.

• Execute SEO strategy, including keywords research, on-page and off-page optimisation across multiple platforms.• Manage and execute audits, SEO and backlinking activities for different websites.• Analyse and report social media presence, engagement, and effectiveness on all platforms.• Design editorial content strategy; curated and segment editorial content to increase engagement and channel growth; collaborated across teams to identify content.• Collaborate with the SEO team to optimise and implement an overall digital marketing campaign.• Remodel and clarified monthly social media reporting to increase focus on key, actionable metrics.• Develop and implement digital marketing strategies which significantly increased the website’s ranking and attracted more potential customers to the website. • Executed Google, Facebook and Instagram ad campaigns.• Design and execute high converting sales funnels for the company’s digital products.

• Worked productively with clients and staff to establish project scopes and accomplish milestones.• Collaborated with internal teams to enhance design, usability, content and conversion points of websites and web properties.• Continuously tested and executed social media campaigns on Facebook and Instagram.Built high converting sales funnels.• Optimised campaigns for best performance while closely managing multiple budgets.• Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients.• Assisted in the project management and development of new content assets to support new digital demand generation programs.

• Draught and implemented company SEO plans and created a road map for accomplishments.• Improved organic search results and pay per click (PPC) campaigns through research and identification of profitable keywords.• Managed and created online PPC campaigns backlink and SEO strategies.• Used SEO techniques to drive targeted traffic to the client's site while getting the site ranked for non-brand terms and increased the first page targeted keywords over 100% thus increasing revenue and decreasing PPC cost.• Worked productively with clients and staff to establish project scopes and accomplish milestones.• Designed high converting sales funnels and tested them against KPI’s.• Designed and executed Google and Facebook ad campaigns.• Performed detailed keyword analysis and bidding strategies.