Zoltán Kepe Email & Phone Number

Budapest, Hu

Budapest, Hungary

Leadership and coordination of marketing communication activities among the 20 countries (8 clusters) of the region: events, in-store and consumer promotions, sponsorships etc.Yearly budget: preparation of the year Ad&Pro budget for the SCSE regionIntegration of Sony Turkey in terms of SCSE brand activation Way of Work, reporting system, common practicesLead the organisation and execution of the yearly Partner’s Conference for the regionLead and develop the regional communication specialist (direct report): coaching, mentoring

Zürich Area, Switzerland

PM for digital compact cameras and camcorders responsible for above two categories on the Swiss market: net sales and profit product life cycle management: planning executing and controlling the launch, mid-cycle and end-of-life of the models → pricing, promotion, clearance from market lead of the monthly forecasting process profitability management with focus on marketing tacticals spending market analysis (GfK monthly market data) budget planning

Budapest

Regional Product Manager DSLR cameras (Central and South-East Europe) coordination of the marketing activities in the 19 countries of the Central and South-East European region as well as representation of the region to the European headquarters support and supervise the work of the 7 local product managers in the region preparation of monthly forecast + regular and ad-hoc reports development and execution of local portfolio and distribution strategy including promotions, pricing actions, bundles preparation of yearly category budget (business plan) implementation of new product launches, end of life product monitoring market trends (based on GfK), competitor activities

I have been doing translation projects and interpreting for many years now. My source languages are Hungarian, English, German, Portuguese and Spanish, while the target languages are Hungarian and English. Areas of expertise include business, finance, manuals, legal (contracts).

Biatorbágy, Hungary

As product manager for the company’s paediatric range of products I was responsible for the product marketing activities of the Hungarian subsidiary as well as regional co-ordination. preparation and regular update of annual volume, revenue and expenditure plans portfolio management and development of the brand portfolios: Humana (infant nutrition), Bonolact (probiotics) and KID vitamins, medical devices market analysis and preparation of sales and marketing plans related to new OTC business leadership in product and portfolio development issues along with suppliers development and implementation of marketing communication (B2B and B2C) activities (media, creative) – web page development, online and offline campaigns consultation with authorities on new product development, product registration development and execution of clinical studies (with the involvement of doctors, opinion leaders) training of medical representatives

Budapest

I managed the company's food supplement brands in Hungary.

Budapest, Hungary

FMCG brand management of Milka and Côte d'Or chocolate brands preparation and monitoring of yearly volume, marketing communication and media plans, budget development and implementation of marketing communication activities (online and offline) implementation of new product development activities regional (Central European) co-ordination of the projects related to seasonal products (Xmas, Easter) market research: analysis of ad-hoc and regular research data two direct reports

Budapest

Regional marketing manager for company's branded products

category manager for beverages in Hungary

FMCG brand managerment of local chocolate brands

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, General

English name: Budapest Business School

Ba, European Business Administration