Zoe Mcgowan Email & Phone Number

Dallas, Texas, United States

Responsible for overseeing and implementing comprehensive social media strategies across multiple platforms, driving engagement and brand awareness. Proficient in content creation, data analysis, and promotion to maximize online presence and increase bookings. Additionally, responsible for posting on social media and editing photos, videos, and reels to maintain a consistent and engaging online presence.Managed and executed comprehensive social media strategies across Instagram, TikTok, and Facebook platforms.Produced engaging content including photos, videos, and reels using Adobe Photoshop and other Adobe platforms.Crafted compelling captions to accompany posts, optimizing engagement and brand messaging.Utilized data and analytics to determine optimal posting times, understand platform algorithms, and identify trends for content optimization.Conducted photo and video shoots for clients, ensuring high-quality content aligning with brand standards.Provided administrative support, managing schedules and assisting with day-to-day operations.Strategically promoted the business across all platforms, driving traffic to the website and increasing bookings.

Tulsa, Oklahoma, United States

Developed and executed comprehensive marketing campaigns, managed events from inception to completion, conducted thorough market research, coordinated program delivery, fostered relationships with stakeholders, oversaw social media management, content development, and website development and updated to drive public awareness and engagement.Strategized and implemented effective marketing campaigns, including email, website, and social media promotions, to drive public engagement with programs and events.Coordinated all aspects of event planning and execution, from venue selection to attendee registration, ensuring seamless logistics and exceptional participant experiences.Conducted thorough market research and data analysis to optimize marketing efforts and maximize event attendance.Maintained and updated marketing and events calendar for accurate scheduling and coordination of activities.Supported program delivery by assisting with content development and participant communication, ensuring successful outcomes.Fostered strong relationships with external stakeholders, increasing awareness and participation in events and initiatives.Managed and curated content for social media platforms, developing engaging strategies to increase online visibility and engagement.Remodeled and switched The Sustainability Alliance website to the Wix platform, enhancing user experience and visual appeal.Regularly updated website content, promoted events and initiatives, and showcased partners and stakeholders to reflect current activities and partnerships.

Assisted in developing and promoting products and services through various techniques, strategies, and materials, including defining campaign goals, identifying target audiences, formulating key messages, utilizing digital channels effectively, and leveraging sales enablement resources. Additionally, contributed to executing comprehensive marketing campaigns to promote products and services, employing various techniques and strategies.Assisted in the development and execution of comprehensive marketing campaigns to promote products and services, utilizing various techniques and strategies.Conducted market research and data analysis to identify target audiences and optimize campaign effectiveness.Streamlined workflow processes using Excel and Salesforce to track revenue and monitor performance of 650+ partner companies.Collaborated with the sales team to develop advertising collateral, growth strategies, and sales presentations.Identified and acquired new business opportunities through market research and lead generation.Maintained accurate records of purchasing activities and inputted information into the Salesforce CRM system.Sales (Field) Marketing: Assisted in event planning, Account Based Marketing, and Regional awareness activities.Creative Services: Contributed to content development from both written and visual perspectives.Integrated Marketing: Supported the development of multi-touch, multi-channel integrated campaigns.Digital Marketing: Assisted in tactical activities and data management necessary to execute digital marketing activities.Marketing Analytics: Gained insights into data analysis and visualization tools.Corporate Events: Assisted in scoping, planning, and managing execution elements of large events such as EBCs and employee engagement events.

Oklahoma, United States

Conducted pioneering research on daylilies for soil stabilization, while streamlining workflow processes and leading a team of undergraduate researchers.Conducted extensive research to explore the potential benefits of daylilies in agriculture, focusing on soil stabilization and erosion prevention due to their spreading root system and high moisture content, making them resistant to ignition and fires.Streamlined workflow processes by utilizing software to create efficient faculty schedules, develop content for presentations, and support the dean's administrative tasks, enhancing overall productivity and organizational effectiveness.Played a vital role in increasing outreach and engagement for the School of Agriculture by developing and implementing college-wide announcements for events, programs, and scholarships, effectively promoting opportunities and fostering student involvement.Led a team of 4 undergraduate researchers, providing guidance and support in various research activities, including gene extraction, cell and tissue cultures, data collection, field research, and laboratory setup.Demonstrated strong project management skills by effectively coordinating research activities, ensuring adherence to timelines, and optimizing collaboration within the team.

Directed a team of 4 that was focused on strengthening the immune system of astronauts during long-duration space flight missions through the use of various plant/probiotic species.Directed a team of 4 researchers in a groundbreaking study focused on strengthening astronauts' immune systems during long-duration space flight missions.Conducted extensive research on the benefits of various plant species on the immune system in a space environment, investigating their potential to enhance astronaut health and well-being.Authored and published research articles, biological assays, and literature reviews, showcasing findings and discoveries related to the immune-boosting properties of plant species in space.Developed comprehensive presentations and research papers by evaluating project requirements, adhering to rigorous content standards, and ensuring scientific accuracy and clarity.Proofreading and editing teams work, ensuring high-quality, error-free research presentations, articles, and literature reviews.Made groundbreaking discoveries regarding the immune-boosting effects of plant extracts in space, providing valuable insights for future space missions and astronaut health management.

As a camp counselor and coach my occupation was to improve female campers ages 6-17 personal, social, and recreational skills in gymnastics and life. I instructed and taught children gymnastics skills and techniques in a fun fitness-oriented atmosphere. I developed lesson plans for each class based on the skill level of the students. Trained gymnasts to master skills through verbal instruction, demonstration, spotting and correction as needed. Maintained a clean and safe environment for training with proper equipment maintenance and safety procedures at all times. Communicated effectively with parents and staff members regarding student progress, attendance, behavior issues, etc.