Rosanne De Kruijf Email & Phone Number

The Hague, Zh, Nl

Amsterdam, Noord-Holland, Nederland

As a board member for Marketing & Communication, I contribute to the (marketing) strategy and the use of the right marketing channels to reach the diverse target audiences of the Netherlands Institute for Neuroscience, ranging from members, researchers, and private donors to foundations and companies.

Voorburg, The Netherlands

In 2013, I founded ZO! Online Marketing to help clients develop, implement, and optimize their digital/online marketing strategies. ZO! Online Marketing offers strategic online marketing advice, additional (temporary) capacity, project management and/or execution.

Hilversum, Noord-Holland, Nederland

Salta Group (formerly NCOI Groep) is the largest private educational organization in the Benelux, with 25 labels including well-known brands such as NCOI, NTI, LOI, SRM, Computrain and Schoevers. Key responsibilities during this interim assignment:• Setting up and managing a new Conversion Rate Optimization strategy, process and team;• Project management of the larger CRO projects;• Stimulating cooperation between various brands and stakeholders.

Amsterdam, Noord-Holland, Nederland

Accell Group is an internationally operating company in the middle and higher segment of the bicycle and bicycle parts markets. The company is market leader in Europe. Accell Group is also Europe’s market leader in electric bikes. After having completed two assignments for Accell in 2019 and 2020, I was asked back once more in September 2020.Main assignments• Developing Search strategy around the migration of all major brands to a new E-commerce platform.• Advising senior management on online marketing vision and strategy. Specifically: how Accell could use its portfolio of brands and countries to reach its various target groups.• Project leader on behalf of SEO specialism.

Amsterdam, Noord-Holland, Nederland

Winora is one of the international brands of the Accell Group, an internationally operating company in the middle and higher segment of the bicycle and bicycle parts markets. The company is market leader in Europe. Accell Group is also Europe’s market leader in electric bikes. After having finished an assignment for Accell in 2019. Accell hired me again in the beginning of 2020 to lead the migration of one of their brands, Winora, to a new platform.Key responsibilities:• Successfully manage and lead the migration of Winora to a new single platform• Driving the implementation of SEO optimization• Provide expertise and guidance to others within the organization – a.o. other SEO specialist, content managers, UX designers etc.• Implement measurement processes

Amsterdam En Omgeving, Nederland

Accell Group is an internationally operating company in the middle and higher segment of the bicycle and bicycle parts markets. The company is market leader in Europe. Accell Group is also Europe’s market leader in electric bikes. The best-known brands are Haibike, Sparta, Lapierre, Tunturi, Raleigh, Koga, Batavus, Ghost, Babboe and XLC. Accell Group is a listed company on the Amsterdam Stock Exchange.Accell Group hired me as their first-ever SEO Consultant (interim) to own and initiate change for one of their most important marketing channels in a period of digital transition.Key responsibilities:• Successfully manage and lead the migration of key brands to a new single platform• Performing (technical) SEO audits and driving the implementation of SEO optimization• Provide expertise and technical guidance to others within the organization – a.o. content managers, UX designers etc.• Implement measurement process.

Amsterdam En Omgeving, Nederland

Remiqz is a Dutch-based company that has developed a data-driven management tool for football clubs, player agents and media. Remiqz provides real-time intelligence and predictions to enhance objective decision making. Being a soccer and data enthusiast myself, I had the pleasure of acting as Marketing & Sales Coach to the team, supporting them on the following topics:• Market Proposition (Value Proposition Canvas)• Business model • New business strategy• Marketing strategy• Coaching marketing & sales employees

Rotterdam En Omgeving, Nederland

KEEN is an American based company, producing and selling footwear, clothing and accessories. KEEN’s mission is to create original and versatile products, improve lives, and inspire outside adventure. Their European headquarters are based in Rotterdam, the Netherlands. Since May 2015, I regularly advised KEEN on online/digital marketing topics. During the period March 2017 – October 2017 they hired me for several days per week to advise and support the Marketing and E-commerce teams. Amongst others, my tasks and responsibilities included:• Acting as on online marketing coach for the newly recruited online marketer. • Advising on the migration to a new global platform• Advising on an online marketing strategy in UK and Germany• Advising on the use of product feed marketing (e.g. Google Shopping) • Development and execution of SEA strategies in 4 countries (UK, Germany, Netherlands, Austria) • Supporting the right setup of Google Analytics

Amsterdam

Vattenfall, formerly known as Nuon, is an energy company that produces and delivers electricity and energy-related products. Nuon employs around 4,400 people and serves around 2 million clients.During Feb-Dec 2016 Nuon hired me as an interim Online Marketing Specialist in the Online Sales team, responsible for the followings tasks:- Project management of all online marketing campaigns in the Acquisition cluster.- SEA: strategy, execution, coordination, management of 3rd parties - Online campaign management for the Winback Showcase programme: a pilot programme testing the implementation of micro-campaigning for the Nuon company

Amsterdam

After the previous assignment in 2013, I was hired again in 2015 by the Marketing/E-commerce department of IKEA Netherlands to shape the development and implementation of the Search strategy. In addition, I led a project to improve the customer journey in the kitchen category.My tasks and responsibilities included: • The development of a Search Engine Advertising (SEA) strategy and execution of SEA campaigns• The implementation of a tag-management tool and process (Tealium)• The development of a dynamic retargeting strategy for the IKEA web shop and the IKEA Family Card• The development of a dynamic shopping campaign based on product feeds• The execution of day-to-day Search Engine Optimization (SEO) activities• The selection of a new SEA agency and the guidance of the transition• The development of a new digital action plan to improve the customer decision journey in the Kitchen category, including the alignment with various internal stakeholders and the coordination and management of several sub-projects.

The Hague Area, Netherlands

Topic Travel is a professional tour operator that values quality and care. Founded in 1990, Topic Travel specialises in the rental of quality holiday homes in France, Spain, Italy, Portugal, the Czech republic and Croatia.Key activities during this assignment included:• Advising the Marketing Manager on online marketing topics in general• Streamlining (website) data from different sources in order to support decision-making and collaboration with external parties• Identifying important usability improvements on the newly launched website• Identifying important SEO improvements and making sure these improvements were executed• Managing the SEA agency and the optimization of SEA campaigns• Coaching of two online marketers

Amsterdam Area, Netherlands

MEC Global is one of the world's leading media agency networks. Within their Digital Marketing team, MEC hired me as a Search Engine Marketing Specialist (SEA) to manage and execute SEA campaigns of some of their clients, as well as further develop MEC’s Search team in terms of processes and expertise.Accounts, a.o.:• TomTom• Albert Heijn• Singapore Airlines• Beiersdorf: Hansaplast, Eucerin

Amsterdam

In my role as an interim Web Specialist Search Engine Marketing, I was part of the Marketing and E-commerce department of IKEA Netherlands at the IKEA Service Office in Amsterdam. During a very exciting and interesting time for IKEA Netherlands, launching their first ever webshop, I was responsible for a.o.:• Development and execution of Search Engine Advertising (SEA) strategy and campaigns• Development and execution of Search Engine Optimization (SEO) strategies, ensuring maximum visibility for thousands of products • Determining and analysing key performance indicators in order to optimise search activities and webshop conversion• Improving performance measurement processes and dashboards• Educating the online marketing team on SEA and SEO related topics• Supplier/agency management

Maxlead (www.maxlead.com) is one of the leading search engine marketing agencies in the Netherlands. Its core business centres around search engine advertising (SEA), search engine optimization (SEO) and Web Analytics. During my time at Maxlead I helped them grow from a start-up to a company of about 40 employees. I started as a SEA Consultant, managed the Retail and Web Analytics teams, and ended up as Manager Product Development & New Business. In this last position, I was responsible for: • Business development and innovation• Knowledge management • Developing a new Social Media service for Maxlead

• Responsible for developing a new Analytics service for Maxlead• Responsible for Analytics clients • Set up and management of Web Analytics team (from 0 to 4 people)• Achieving Google Analytics Certified Partnership for Maxlead• New business development together with the Sales team

• Responsible for Retail clients • Management of Retail team (5 people)• Account management of larger/more complex accounts• New business development together with the Sales team

• Daily PPC management• Creation and management of SEA campaigns in Google & Bing• Advising clients about website usability and conversion optimisation• Clients, amongst others: Red Cross, Serious Request, Walibi, Dolfinarium, Gazelle, Simpel, CarGlass, SieMatic, ICentre

As Communication and Knowledge Manager for the Savoury & Dressings categories my main focus areas were knowledge management and best practice sharing. Additionally, I offered advice and support to the product- and brand marketing teams within the various regions and countries w.r.t. media and PR.Specific projects I have been involved in are, a.o.:• The introduction of Knorr Vie in several European countries• The Goodness of Dressings: an in- and external PR program aimed at informing stakeholders about the good nutritional qualities of the vegetable oils and fats in the Unilever dressings product range. • The development and implementation of an internal portal where product- and brand managers could share knowledge, best practices, insights and successes.

Den Haag En Omgeving, Nederland

Winkelman & van Hessen (www.wenvh.nl) is one of the largest PR agencies in the Netherlands. As consultant in the Corporate Brands team, I offered advice and support to my clients w.r.t. brand & reputation management. Moreover, I developed and executed PR plans for several companies.

Utrecht En Omgeving, Nederland

At BDO I was responsible for the external communication of the so-called "Special Services", i.o.w. all non-accountancy services such as corporate finance and corporate recovery. At first I was on my own, later on I was able to hire 3 more people and start a Special Services communication team.Tasks a.o.:• Development of inter- and intranet sites of all Special Services• Development line of brochures• Organization of external events, such as the “Day of the Family Business”

Drs, Europese Studies

College Series Digital Strategy & Social Media

Srm, Nima A,B

College Series Corporate Governance