Md Ali Zulayed Email & Phone Number

Evanston, Il, Us

Dhaka, Bangladesh

Helping global clients working in AI to build high-quality Computer Vision or NLP models by providing remote data labelling / annotation services through our trained & supervised workforce

Dhaka, Bangladesh

Directed marketing team of 110 brand managers, 30 media planners & 65 in-house creative staff, crafting strategy & comms for 300+ products across Foods, Beverages, Electronics, Hardware, Plastics, Furniture, Toys, Shoes, Retail and more. Launched 195 ad campaigns in 1.5 years, delivering 11% growth on a $1.4Bln/year portfolio

Dhaka, Bangladesh

Led marketing transformation across 26 SBUs; Trained organisational leadership and brand teams on best-practice frameworks such as annual JTBD planning, Distinct Brand Assets, and Multimedia Reach planning. Facilitated creation & alignment of strategy 1-pagers for top 200 brands.

Dhaka, Bangladesh

Responsible for growth, profitability & marketplace health for all Uber products (UberX, Premier, Intercity, Moto, CNG, Connect) across 3 cities. Launched new products, coordinated external partnerships and balanced demand-supply funnel metrics driving usage from 570k to 1.1 Mln trips/wk (Pre-COVID). Also led post-covid recovery with downsized org to make Bangladesh Uber’s first profitable OpCo in South Asia.

Dhaka, Bangladesh

Grew Uber's largest 2-wheeler product in the world by 250% (from 200k to 500k trips/wk) by gaining segment share (30% to 65%) from category first entrant Pathao, while also improving profitability (-30% to 2% Net Inflows). Established comp-intel process to track competitor's prices & driver earnings in real-time; gained share through targeted promos & granular EDLP rules set by geo, time, distance & cohorts.

Bangladesh

Led team of 4 managers and 2000+ field promoters (spread across 20+ agency vendors) to execute 50+ ground campaigns in 2 years - delivering 10 Million+ direct contacts. Included nation-wide school programs for handwash & toothbrushing, rural courtyard activations, D2D sales programs, in-market sales activations, dentist & dermatologist contact programs, and national sporting & gala events. Also implemented the “Activation 2.0” SOP & MARS 2.0 reporting app - improving audit compliance & field-promoter's safety while reducing cost-per-contact by 24%

Bangladesh

Delivered 15% volume growth on the #1 detergent brand in a universally penetrated market by relaunching core, introducing a fragrance-based variant and designing an innovative rural campaign that increased quarterly penetration by 1000 bps. Also led dynamic category pricing & volume forecasts during the input-cost crash of 2014-15, adding 300 bps+ to bottom line while increasing market share from 26 to 35%

Dhaka, Bangladesh

Grew Bangladesh's leading dishwash brand with 95% market share by 82% in 2 years - doubling category penetration from 15 to 34% while improving gross margins from 19 to 34%. Conducted 100+ consumer home visits & FGDs to uncover dishwash & toilet cleaning insights; Craft 10-step Market Development Toolkit to unlock growth which included formulation & pack innovations, portfolio pricing plan, capex business case for factory-line expansion, and a now iconic rural activation for consumer education + sampling

Dhaka

Co-founded a creative agency with 3 classmates during undergrad B-School; Created videos, web-designs, brochures, etc. for companies such as British American Tobacco, Novus Pharmaceuticals, SSD-TECH, Abdul-Monem Group, Bangladesh Development Bank Ltd., etc.

Mba & Ms Design Innovation, Business & Design Innovation

Bachelor Of Business Administration (Bba), Finance (Major), Marketing (Minor), Cgpa 3.30

• Unilever BizMaestros, 2010: CHAMPION • BAT Battle of Minds, 2010: FINALIST • MAAW Global Academic Challenge, 2009: SILVER MEDAL • Citi.

A Levels, Physics, Chemistry, Maths, 3-Out-Of-3 A'S

O Levels, Physics, Chemistry, Biology, Maths B, Pure Maths, Computer Studies, English, Bengali, 8-Out-Of-8 A'S

Activities and Societies: • Starter for School Football team