Zihao Zhao Email & Phone Number

洛杉矶地区

美国 加利福尼亚州 卡尔弗城

Culver City, California, United States

Los Angeles, California, United States

Project Client: King's Hawaiian • Analyzed marketing data from over 50 properties and 70000+ observations using Python and SQL in a team of 6• Identified key variables driving sales, and utilized hypothesis-testing to determine the significance of digital marketing campaigns• Built a linear regression model capable of explaining 81.9% of the variation in ROI of marketing tactics• Created a dashboard that visualized the volume sales boosted by each of 9 marketing activations across all the products

• Led team to be one of top 50 teams with a high model f1-score of 0.85• Explored, cleaned, and transformed Humana's longitudinal data with 800+ features and 60,000+ observations• Built a binary classification model to predict possible transportation issue of 16000+ members• Utilizing predictive modeling to proposed targeted recommendations and future considerations for providing Humana members with transportation support

United States

• Analyzed consumption patterns of consumers in the Bay area and optimized development plans for 4 cities• Negotiated with more than 50 small business owners and established cooperation relationships with over 20 ofnegotiated owners• Monitored sales data and coordinated with businesses to implement promotion plans that boosted overall sales by 15%• Reported price and policy changes weekly and predicted market growth based on seasonal data

• Led initiation and establishment of Ohlone Chinese student association serving over 300 students• Raised initial fund of 2500 dollars and publicized association via multiple media channels• Designed advertising posters and flyers that attracted more than 40 students to join in 3 weeks• Coordinated leader team to plan and operate 4 college-level events to enhance the association's influence

United States

• Processed payments by check, cash debit, and credit, maintained accurate drawers.• Engaged customers warmly and provided immediate and dedicated assistance.• Reviewed and resolved differences between accounting information and cash drawer.• Reviewed weekly sales circulars and monitored price changes.

Master Of Science - Ms, Business Analytics, 3.7

Top 10 Global Ranking (QS World University Rankings 2021 - Masters in Business Analytics) Department of Data Science and Operations.

Bachelor Of Science - Bs, Management Science, 3.4

Top 20 Global Ranking (QS World University Rankings 2021 - BS in Economics) Department of Economics - Coursework: ∙ Operation Research ∙.