Key Qualifications & ResponsibilitiesLed the development of a new product for international market (fashion industry)Created a strategic roadmap for product launch and further development based on customer feedback and market trendsOversaw the company’s overall digital strategy, including website design, mobile app development, brand and advertisement strategyConducted post-launch analysis to identify areas for improvement and make recommendations for future product developmentManaged a team of 2 designers and marketing agency team to build out MVPs and launch advertisement as well as future growth initiativesKey AchievementsLaunched the App for South America, EuropeCPA - 0,30$ (Application installs)

Key Qualifications & ResponsibilitiesLed team of 5 employees (hired and established a team-spirit environment)Effectively supervised 55 cross-functional affiliated marketing teams in the biggest Russian bank (176 affiliated, non-banking b2b products and services for business)Developed and implemented audit of marketing teams with further team education and product improvement, that increased products awareness, market share, retention rates and NPS/CSI levelRedesigned brands of affiliated companies (logos, web sites, marketing materials, creating a consistent professional brandingCreated a centralised key analytics to track user behaviour, identify bottlenecks in the sales funnel and product qualityLed the development of a new bundle product that reduced customer acquisition costs and increased retention ratesKey AchievementsIncreased CSI level up to 15% and NPS up to 10%Got the latter of thanks from the Deputy of the Board

Key Qualifications & ResponsibilitiesLed team of 25 employees (product managers, marketing and editorial office)Led the development of a new service: a service with a variety of video content, where the user can watch video for money (SVOD, TVOD), for participating in surveys/research (FVOD) or for watching ads (AVOD). As part of the service, it was necessary to create a user base, enrich it with data from third-party services (Fiscal data operators, telecom, and the like) and develop various predictive models, which will result in marketing and analytical products for advertisers. For example, a model for predicting box office receipts for a particular film based on a trailer.Key AchievementsBuilt an analytics platform to track user behaviorPrepared UX/UI designs for 3 user’s personal account website and the ApDeveloped marketing plans and tactics that delivered measurable results across the marketing mix

Key Qualifications & ResponsibilitiesLed team of 25 employees (developers, designers, product managers, marketing, call center and technical support)Led the development and launch of a new product on the market (Web, App, billing system)mplemented A/B testing framework across multiple products to test hypotheses on features before releasing them liveDeveloped and launched «number-one" brand and communication strategies that drive traffic to acquire new customers, increase brand awareness & growth;Led strategic planning, content planning, campaign development, brand communications, customer acquisition, social & earned media marketing, paid social/search and analytics;Key AchievementsLaunched new products and services on new marketTook the leading market share (by Cnews Analytics)Made the most well-known brand in the category (by Yandex research)NPS over 70%Achieved KPIs: revenue, now users, lifetime and churn

Key Qualifications & ResponsibilitiesLed team of 12 employees (designers, product managers, marketing)Lunched new brand and web-siteLaunched new b2b product - Wifi hotspot and new tariffs, Parental control and virtual CPEKey AchievementsLaunched new products and services on new marketReduced churn for 15%2 times reduced fee for video copyright holdersAchieved KPIs: revenue, now users, lifetime and churn