Hello there! My name is Ivan and im presenting marketing company called AcedigitalWe are mid level agency in russia, and can help your agency with jobs like: Keyword researchOn-page optimisation internal linking Competitor analyses Technical seo SMMSERMTarget Ads on social media and google ads. I would love to speak to you about things that we can help you with.
Freelance (Self Employed)
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Head Of Seo Kw GroupKw Group Jul 2024 - PresentМосква, Россия
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Seo-СпециалистFreelance (Self Employed) 2014 - PresentМоскваExperience in SEO for 9 years. Present knowledge of the English language at the intermediate level. (Conversational language skills)Basic skills:- Compiling a primary audit of the site, the selection of methods of promotion.- Compiling a semantic core and optimize pages for query clusters.- Elimination of errors on the site, building a system of internal re-linking of the site.- Promotion of the site in social networks and contextual advertising, including the creation of advertising ads in Yandex Direct.- Writing terms of reference for programmers and copywriters- Working with programmers and copywriters to make changes to the functionality of the sites, creating and testing the new and old functionality. Bringing it to the point.- External optimization of the site. Work with the link mass, feedback.Worked with different exchangers: Sape/Miralinks/Advego/EtxtWorked with different systems of site management:Bitrix/Wordpress/Joomla.Worked with major clients and large online stores. Worked with the system "Yandex Direct" and "Google Adwords" and the system "Yandex Market".I have also performed individual orders from private individuals and businesses to promote their companies on the Internet. For example: Https://Gemostaz.ruhttps://z7ya.ruhttps://medial-clinica.ruhttps://Medlineservice.ru https://marksandspencer.ru/ https://www.linzkurier.ru/Https://zmparts.ruMarkformelle.byIronmountain.com Barrier.ruIncanto.euchristina-cosmeceuticals.comAlso by other sites which are in my portfolio more than 100 in agencies and inhouse. If you want to improve your rankings , contact me in linked.ln and i will show you more cases of my work and we can speak about commercial proposal -
Head Of SeoAcedigital Aug 2020 - Jan 2024Москва, Малый Дровяной Переулок, 3, Стр.1, Офис 327For 3 years in the company, my job responsibilities were as follows:1. Organization of the work of the promotion department.2. Preparation of job descriptions/regulations and knowledge bases for employees3. Communication with the sales department, preparation of information for commercial proposals with a group of information optimizers.4. Work with the P&L department. Monthly assessment of department expenses and profitability.5. Work with ratings and cases for external promotion of the company.6. Preparing experiments and testing hypotheses for promotion with optimizators and groupheads.7. Conducting weekly sprints to achieve the goals of optimizers and clients8. Hiring and firing specialists, creating a working atmosphere in the team.9. Preparing the logic of interaction with account managers and resolving controversial and conflict situations with clients.Now that we’ve talked about responsibilities, I’ll tell you what has been achieved over 3 years of work.1. A website promotion department was created from scratch. From 1 employee to 6 optimizers on staff with a constant load of projects, the department also has 2 copywriters and developers.2. A knowledge base / teaching materials for training optimizers has been created. Including basic operation and automation templates.3. Dashboards on employee performance were prepared and implemented;Dashboard for accounting for profits and expenses, broken down by turnover for each employee and his grade.4. New proposals and company presentations were prepared which helped increase the average price by 1.5 times.5. The department showed growth of 30% every year in terms of turnover/profit and the number of projects and employees.6. Over 3 years of work, more than 10 case projects have been completed and posted on the websitehttps://acedigital.ru/cases/7. Improved average client LTV from 6 to 14 months
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Head Of SeoDigitalriff Jan 2019 - Aug 2020Москва, Москва, РоссияCreating regulations, job descriptions, web analytics, monitoring the results of projects and bringing them to the top in Yandex and GoogleCreation of departmental workflow Control of external performers and contractorsDevelopment and planning for the department and for each client individuallyPre-sales audits for clients Interviewing applicants to the department, and many more. Made more then 50 clients happyer with results of my actions with their website.
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Seo-СпециалистStk Promotions May 2018 - Oct 2018Optimization of company websites, maintenance of up to 25 projects simultaneously.Work with text analyzers, Compiling and clustering semantic kernels. Conducting audits, writing and expanding the structure of sites. Technical optimization of sites.Work with programmers, copywriters to implement technical corrections and writing texts. -
Seo-СпециалистКупи Слова Jun 2017 - Apr 2018Москва, РоссияOptimization of company websites, maintenance of up to 15 projects simultaneously.Razobota with text analyzer, compiling and clustering the semantic core, conducting audits, writing and expanding the structure of sites. Technical optimization and compilation of commercial and technical audits
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Seo-СпециалистCredits.Ru Oct 2016 - Jun 2017SEO optimizer/tester1. Creating the terms of reference for copywriting articles2. Creating the terms of reference for programmers to write new functionality.3. Testing of the new functionality and regular testing of the old one.4. Project development, work on its SEO optimization.5. Filling it with data.6. Working with programmers, exchangers and copywriters.7. Work with Yandex Metric and Google analytics -
SeoМир Пицц Apr 2013 - Jul 2016Продвижение сайта в поисковиках, курьерская работа, работа оператором на телефоне. Работа с персоналом и кассой
Иван Попов Education Details
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Колледж 194.8
Frequently Asked Questions about Иван Попов
What company does Иван Попов work for?
Иван Попов works for Freelance (Self Employed)
What is Иван Попов's role at the current company?
Иван Попов's current role is Head of SEO in Acedigital.
What schools did Иван Попов attend?
Иван Попов attended Колледж 19.
Who are Иван Попов's colleagues?
Иван Попов's colleagues are Tanny Bhattacharjee, Kevin Emmanuel Chagoyan Maldonado, Thiru Murugan, Ira Held, Mahmood Shamsi, Jo Ro, Noel Casimsiman.
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Иван Попов
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