Executed the BD work of LPL club ESTAR by cooperating with 7 sponsors with a total cooperation volume of 11.5 million yuan. Independently opened up new business opportunities by developing BD strategies and customizing BD proposals. Led team to complete the execution of all sponsors' online and offline commercial rights.Relocated the KPL club’s home stadium to Wuhan, which including the site survey and the event ticketing work.Achieved the sixth place in the "Global Club Business Value List" by carring out the personal brand building of the players and the refining of Wuhan local culture. (Miaozhen data, 2020 League of Legends project).Managed the company's 2020 budget of 36 million yuan for LPL player transactions and business development.Completed the construction of the commercial, financial, and administrative teams within two months.eStar电子竞技俱乐部，武汉旅游体育集团子公司，湖北省金种子名单成员。从零开始搭建星竞互娱公司架构，全面负责公司的整体运营。对公司营收及成本控制负责，向集团公司董事会汇报。1. 公司运营：制定年度预算，组织架构，搭建业务、财务、行政团队2. 电竞资产管理：负责俱乐部英雄联盟及LPL项目（世界TOP1电竞项目）的资产管理及品牌建设，稳步提高资产的品牌溢价能力。通过策略定位、视觉体系搭建、媒介及内容运营、粉丝管理等方法论，仅用半年时间达成“全球俱乐部商业价值榜第六名“（秒针数据，英雄联盟项目）。3. 品牌管理：制定三年规划，定位“文化标杆”，确立国风主题，希望以“本土化”、“国潮化”“国际化”为抓手，以年轻人可以接收的方式呈现中国传统文化的精髓。充分发挥电竞产业融合的优势，以电竞俱乐部为核心，链接并带动其它业态发展。首创选手“标签实物化”类比”梅兰竹菊四君子“等方便C端迅速理解并长期记忆。确立以“白鹤”为俱乐部吉祥物，吻合俱乐部所在地武汉的公众认知，差异性高记忆点明确，且延展性好。以系列海报为代表的视觉呈现体系一方面加深品牌定位，另一方面也在探索”出圈“机会。发挥电竞产业融合引擎，联动跨产业资源的能力。对品牌策略的制定有信息收集、文化提炼、创意确认、画风统一、元素协同、复盘总结，六步走完整方法论。4. BD：俱乐部商业赞助年度成单共计11个，赞助合作总体量及客户数量均属行业领先。5. 政府公共事物：促进武汉eStar电子竞技俱乐部发展写进武汉市政府工作报告。参与撰写《武汉市促进电竞产业发展的若干扶持政策（2020年7月15日征求意见版）》、《关于征求《武汉市促进电竞产业发展若干扶持政策》意见的函》、《武汉市人民政府办公厅处理笺-关于腾讯公司在鄂发展相关工作情况报告》等。

Formulated the commercialization rules of KPL alliance and clubs. Wrote a white paper on KPL commercialization rules. Completed the review of more than 200 club business cooperation contracts in 4 seasons.Developed BD strategies and wrote BD plans for four KPL seasons in 2018 and 2019. Served more than 10 customers, including mobile phones, automobiles, food and beverages, clothing, daily necessities, credit cards, etc.Cooperated with the supplier VSPN, executed all online and offline commercial rights, and completed all project closures.Cooperated with Tencent legal department to formulate the business rules system of the KPL club city home court.Case1: Completed a new car issue campaign for a vehicle customer. WeChat index increased 183%, Weibo index increased 9172%, Baidu index increased 39317; Case2: Completed a club IP authorization cooperation campaign for a personal care customer. E-commerce platform traffic growth of 300%, e-commerce channel sales growth of nearly 200%; Case3: Invented the marketing method of "buying products and voting for players". To help food customer achieved a 500% increase in sales during the double 11.Remark: KING PRO LEAGUE(KPL), which is the professional league of Tencent game Honor of Kings Project.PMO，负责KPL王者荣耀职业联赛的俱乐部商业化体系及流程架构搭建。制定联盟及俱乐部的商业化规则，编写规则白皮书，俱乐部商务合作及商务合同审核。 天美电竞商务组产品经理，输出面向各行业品牌客户（3C，汽车，饮料，日化，服装，快消）的招商方案方案和各级别权益资源包。1. 联盟及俱乐部商业规则制定及审核：编写各类商业化规则并发布白皮书；制定权益定价体系，输出4类共57种商业化权益定价，规避恶意竞价保障商业生态；审核全部俱乐部的各类商务合同。效果：俱乐部商业收入18年同比增长156%，19上同比增长47%。 2. 品牌客户BD及赞助权益交付运营：制定KPL年度招商策略及规则；与赛事执行方VSPN共同制定联赛赞助权益；客户关系建立、策略提案，赞助合作确立后的权益落地。与品牌方共同明确不同阶段的需求，借力品牌主共建电竞赛事生态体系。积累了品牌客户、电竞俱乐部、直播平台及执行方等各利益相关方人脉及资源。服务过年度预算2,500万元以上体量品牌客户，涵盖3C、汽车、快消、食品饮料等众多品类。 3. 世界冠军杯及海外赛区（KRKPL）赛事体系搭建：商业环境定义及规则制定，保障商业生态利益最大化。 4. 俱乐部地域化主场授权规则编纂。推进KPL东西部主场项目落地；武汉eStarpro，重庆QGHappy职业电竞俱乐部地域化主场落地。

Accomplished the 2022 Olympic Winter Game and other 5 projects with a total area of 24,899.5 square kilometers of sports industry planning and reporting consulting work .Wrote a total of 189 internal reference reports, conference and event speech manuscripts, and various press releases for government leaders of the State Sports General Administration, the Chinese Basketball Association and other departments.Participated in the preparation and implementation of the 2016 and 2017 Sports Expo and China Sporting Goods Expo.Ensured the net interest rate of the two projects is above 80% through negotiate with the clients within two weeks.Assisting partners to jointly completed the brokerage business of 6 top athletes and 4 professional clubs.1. 区域体育产业规划: 服务地方政府及房地产开发商类型客户，撰写咨询报告、制定并测算项目财务模型、进行政府补贴招投标文件撰写及提报等。完成2022冬奥会崇礼太子城、延安新区、重庆市渝北区等6个区域，总面积24,899.5平方公里的体育产业规划及提报。 2. 政府事物咨询: 服务体育总局、中国篮协、篮协新闻委员及中国体育用品联合会。基于数据分析和产业研判，为各级政府及协会领导撰写内参报告、会议及活动讲话文稿及各类新闻稿件等合计189篇。 3. 战略咨询： 为安踏提供体育用品制造业的战略规划及品牌传播全案服务。为百淬BioSteel提供体育补给制造产业、功能饮料产业的中国市场战略咨询服务及整合营销咨询服务。 4. 大型会展筹备、策划及执行：作为组委会成员，连续2年参与体博会及中国体育用品博览会的筹备及落地执行。作为项目负责人从立项至结案完成首届中加体育产业峰会、“BioSteel”品牌大中华区战略发布会及多伦多枫叶队青少年冰球训练营项目。 5. 运动员经纪：完成郭艾伦、吴敏霞、薛晨等6位运动员及辽宁本溪、广东宏远、北京国安等5个俱乐部的经纪权益代理谈判、经纪合同拟定及常态化关系维护。 6. 商务拓展: 独立完成2个规划类项目的谈判及合同签约；两个项目均在于客户接触的一周时间内，完成了合同签约，并通过谈判和项目管理成功保证两个项目的净利率均在80%以上。