陈一帆 Email and Phone Number

Digital marketing campaign strategy,planning &executionTaking the 4 big art exhibition campaigns as the core, combine the corresponding CRM campaign and marketing campaign to identify and implement the key digital campaign strategies, planning and execution.1. Base on the theme and needs of each campaign, develop and evaluate appropriate KOL/KOC in vertical field and keep in-depth cooperation. Establish the own K11 KOL pool to increase the campaign promotion and sales conversion.2. Identify opportunities in user generated content and execute,for social media channels including but not limited to Weibo, WeChat, RED,TIKTOK,Bilibili, ZhiHu and Douban.3. Budget management and tracking   Project managementKA and luxury brand store opening planning and execution1. CHANEL Store Opening-Using the form of resource replacement to invite 20+ A level RED kols to increase the awareness.2. Cartier Store Opening-Inviting media, commercial real estate related accounts and fashion KOLs to join the opening ceremony for on-site report.3. 百味堂 Store Opening-Inviting fresh-meat idol group to be as one-day store manager and make the limited ice cream for their fans. Leverage their impact for UGC and secondary spreading in different platforms.  K11 shopping mall recovery planning and execution during COVID19 period1. Live streaming-20 live streaming planning and customized script operating per month.2. WeChat group operation- establish 20+WeChat groups(500 people) including but not limited to commercial tenant group,office building group, food and beverage group rapidly.3. Public service activities-lead the donation activity to Hua Shan hospital with the support of commercial tenant and media. Increase the brand awareness of K11.

带领团队比稿赢得及顺利完成2016 Sprite X LOL Summer Campaign期间服务内容：三天朋友圈广告合作倒计时social media推广上海徐家汇商圈大型发布会及线上直播平台报道雪碧x墨迹天气x麦当劳 35°计划雪碧x美团 吃辣喝雪碧活动雪碧官方微博微信运营

主要工作：1.每月完成销售指标（30万／月，2015.1-2015.12共计完成460万）2.带领5人的account团队服务及维系客户服务过的广告中介（Agency）:DigitasLBi，OMD，PHD，Arkr，环时互动，DigiDNA等服务过的客户:  依视路，可口可乐

有约3年的社会化媒体（Social Media）工作经验，能够独立完成方案、周/月报、结案报告；独立跟进完整项目；善于客户沟通与维护，建立顺畅且深度的合作关系。服务过的广告中介（Agency）: Wwwins isobar, OMD, PHD, IM2.0, Zenithoptimedia, Razorfish服务过的客户:  哥伦比亚,沃尔玛,嘉士伯,百威啤酒,丝塔芙, VISA,迪尔希,金施尔康，南澳大利亚旅游局，保乐力加（中国），平安万里通,万国表