Generating professional business at FMCG industry via insights digging, commercializing and rolling to market.

In charge of collaboration between Fabric & Home Care and Appliance manufacturers through commercial collaboration，product research and development， and market consumer insights.

Discovering 30 million RMB incremental business of P&G Professional business across China.Building brand relevance and distinct to professional market by providing ‘always-on’ media reach and affordable superior solution.Leading simple process of new initiatives， including conducting market research，consumer analysis，and new initiative artwork design and cost calculation.Building coverage model and pricing strategy in Hotel channel，gifting channel and food service channel.Design and execute marketing plan including leading EXPO display design， pamphlet design and end-user-targeted O2O campaign.Plan and sell-in JBP to customer and execute to achieve sustainable growth over 6X IYA.

Basic management trainee trainning and account handler of national #3 distributor， responsible for overall customer operation to achieve sustainable growth with balanced channel mix via：JBP plan setting and execution，sales payment adjustment， in-store performance enhancement， and coverage network expansion.