1 Marketing campaign planning for important nodes;2 Coordinated planning and execution of video shooting for important projects, such as Model 3 refreshed version summer test video;3 Coordination and construction of the official website of the new model, such as the official website of the Model 3 Refreshed Edition;4 Write new product promotional materials, such as the long graphic copy of the dog mode doll.Frequent cross-departmental communication and coordination, just to ensure that the projects are completed on time.

1 Planning of integrated marketing communication programs for brands or new products, such as Reebok Double 11 integrated marketing program;2 video script writing, such as Avita video tutorial class;3 brand naming product naming, VW notes naming;4 other advertising copywriting part.Mainly serve sports, new energy, 3c and mother and child customers, including ARCTERYX, Avatr, Reebok, Sony, Guangming and so on.Not only copywriting, but also coordinate the whole program framework, creativity, planning go hand in hand.

1 The work contains the planning and copywriting content of integrated marketing programs, such as KFC Super Powder Festival program;2 More try to start from the company's ip resources, match the corresponding resources for the customer, so as to integrate a series of integrated marketing programs, to achieve a win-win situation, such as Mead Johnson X Kung Fu Panda integrated marketing communication program.The main service clients are KFC and Mead Johnson.In addition to being creative, we are able to understand the communication activities from the business level.

1 Planning and copywriting work for integrated marketing communication programs for brands or new products, such as the 100-year R&F Olympic communication program;2 Constructing communication systems for brands from 0 to 1, such as the first wave of Luckin coffee communication program, the first wave of spokesperson recommendation, the first wave of video planning and execution;The main service clients include Luckin coffee, Weiquan, Yoshedo, Suning, VCA and so on.Not limited to traditional advertising and digital new media advertising, connecting the whole chain of online and offline for communication, with experience in event planning and video following such as TVC.

1 Responsible for integrated marketing communication programs for products, such as L'Oreal Men x X-Men marketing program;2 Responsible for new product naming, such as L'Oreal Men shampoo full series naming;3 Responsible for TVC recording QC work, such as L'Oreal Men's Aqua Moisturizing Lotion commercial film recording QC.Main service L'Oreal Men, Hair, Skincare, Makeup.The experience of serving international clients helped me to understand the workflow and higher output standards of international brands.

Mainly work for clients on all types of copywriting needs.1 Activity type copywriting, such as HTC Times Square on-screen activity;2 Promotional leaflet copywriting, such as HTC leaflet copywriting;3 TV commercial video copywriting, such as Talent Men's TVC.The main clients are HTC ,Yoshedo , Li Ning, Master Kong ,Stage , Suzhou Green Leaf and so on.Follow the senior creative director, practicing the basic copywriting skills.

Copywriting