With 12 years of experience in social media operations and content planning, and 3 years in media buying, I have accumulated 6 years working with foreign brand owners and 6 years in agency roles, proficient in both B2B and B2C marketing. I have successfully led social media promotions for multiple projects, particularly in the luxury automotive sector, possessing full-case planning capabilities. I was responsible for major events like new car launches and auto shows for brands such as Maserati, Jaguar Land Rover, Jeep, and Chrysler. Possessing exceptional content creativity and writing skills, I have led the production of high-quality brand brochures, product pages, and client marketing content. I excel at optimizing work processes to enhance team efficiency, am highly responsible, and have outstanding cross-departmental collaboration skills. Proficient in influencer management and promotion, I am adept at analyzing influencer accounts and audience attributes to achieve precise matching and provide topic planning guidance. I can quickly identify and promote potential content to maximize dissemination effects. Continuously enhancing my professional skills, I am proficient in shooting, editing, Photoshop, and more. I studied for two years at the University of Hong Kong, obtaining a postgraduate diploma in Integrated Marketing Communications. Core Skills • Social Media Management: Six years of experience on the brand side and six years on the agency side. Familiar with platform rules and traffic mechanisms across various social media, with a keen sense for trending topics.• Media Development & Maintenance: Skilled at discovering high-quality influencers, assisting in content strategy, maintaining partnerships, and maximizing the value of influencer collaborations.• Content Planning: Develop yearly and monthly content strategies aligned with sales cycles, seasonal trends, and major brand events.• Copywriting: Independently create high-quality marketing copy for daily use, and brochures, product pages, website content, and press releases.• Project Management from 0 to 1: Capable of managing end-to-end processes for projects such as Xiaohongshu official accounts, flagship stores, and in-feed ads.• Process Optimization & Training: Summarize SOPs, develop training plans, and improve overall team efficiency.• Photography & Video Editing: Strong aesthetic sense with the ability to shoot high-quality images and videos, independently edit videos, and proficiently use tools such as Capcut and Photoshop.