社交媒体主管
Current• Fully responsible for IQAir’s social media platforms including content planning, operations, and daily management, covering Xiaohongshu, Weibo, and Bilibili.• Content Operations: Plan and execute both long-term and short-term content strategies to ensure user engagement, follower growth, and brand exposure.• Influencer Collaborations: Develop and manage influencer partnerships, plan annual/quarterly/monthly collaborations, and handle content strategy, review, publishing, interaction maintenance, product trials, and budget management.• Brand Content Creation: Write brand copy, including brochures, product pages, solution manuals, press releases, and website content, ensuring brand consistency and professionalism.• Information Flow Advertising: Plan and execute Xiaohongshu in-feed ads, regularly track feedback, optimize ad performance, and ensure high ROI.• Cross-Department Collaboration: Support the sales team by producing customer case studies, editing promotional materials, and preparing customer service scripts. Achievements: • Built and operated IQAir’s Xiaohongshu official account from scratch, growing followers from 0 to 5,600+ in two years with an annual growth rate of 17%.• Launched and managed IQAir’s Xiaohongshu flagship store, driving a 175% increase in sales before transitioning it to the social e-commerce and customer service departments.• Successfully managed social media promotions for new product launches, significantly boosting brand visibility and sales conversion.• Independently developed the Xiaohongshu in-feed ads business, delivering high ROI before transferring it to the dedicated advertising team.• Achieved precise influencer development, manage to maximize exposure at a significantly lower cost-per-view than industry standards.
