1. Align local Marketing, Sales Distribution, Organized Play, WPN Retail Support and Customer Service Strategies to the WotC Global Strategy and Processes.2. Drive sustainable long term brand and business growth through proven in-store play.3.Deliver/exceed annual budget targets for revenue and profit for the WotC brands. P & L accountability for business unit. Work as a “mini GM”.4. Be a strong advocate for optimal resources/investment in APAC to drive sustainable long term Wizards brand revenue and profitability.5. Leverage Asia Pacific brand knowledge to both contribute to global strategy development and then execute the global strategy with excellence in the APAC Markets. 6. Deep understanding of Wizards of the Coast products (Specifically Magic the Gathering), Organized Play, Social Media and Team Leadership.7. Create efficiencies in allowing a single person in Asia to have multiple relationships with the WotC US based team rather than have multiple APAC team members have multiple relationships with Renton based team. 8. Achieve yearly revenue and profit target, as well as monitor A&P and TLP.9. Provide overall Brand Direction and 3-5 years strategy plan for China & Korea, deliver local goals in line with Global plans.10. Deliver consistent go to market plans and tactical guidance for current business drivers.11. Directly manage local WOTC distributors and customers in China & Korea. 12. Build China and Korea WotC Team, training, coaching and motivating team members.13. Work with Premier Play planner and coordinator as well as marketing communications point of contact for Asia, to ensure timely sharing and distribution plans and materials to respective China & Korea for effective execution and support locally.

1. Deliver/exceed annual budget targets for revenue and profit for the WotC brands. P & L accountability for business unit. Work as a “mini GM”.2. Deep understanding of Wizards of the Coast products (Specifically Magic the Gathering), Organized Play, Social Media and Team Leadership.3. Create efficiencies in allowing a single person in Asia to have multiple relationships with the WotC US based team rather than have multiple APAC team members have multiple relationships with Renton based team. 4. Provide overall Brand Direction and 3-5 years strategy plan for China & Korea, deliver local goals in line with Global plans.5. Build China WotC Team, training, coaching and motivating team members.6. Work with Premier Play planner and coordinator as well as marketing communications point of contact for Asia, to ensure timely sharing and distribution plans and materials to respective China & Korea for effective execution and support locally.

Sep 2007 – Mar.2010 National Product Manager Regional Sales Manager (East and Centre China)National Product Manager:★ Report to Brand Manager directly.★ Get fully support from Regional sales managers.Responsibilities  Organization of, presence at Basel Meeting & Dealer Meeting Inventory control / Purchase order placement Pricing Setting and adjustment Retail discount control New Product introduction and launch preparationRegional Sales Manager (93POS): ★ Report to National Sales Director.★ Take the responsibilities in Eastern and Central China★ There are 3 area managers and 2 assistants report to me.★ There are 8 retail store managers report to me.Responsibilities: Set up right sales strategy for local market; Manage the sales and marketing budget to improve cost efficiency and maximize business profitability; as well as leading sales team achieve sales target both on monthly and yearly; Positive plan the local promotion plan of in charged region, and efficient and effective implementation of agreed plans; Well implement company display rule both on number and principle; Submitted reports to National Sales Manager and Brand Manager on time, including weekly forecast, monthly incentive and discount check report and monthly sales analysis report; Set up training program for team associates and always field training while market visiting.  Exchanged communication skill while market visit with each Area Manager, in order to push sales, strengthened relationship with dealers and solved any problem which visiting;Sep 2005 - Sep 2007 Regional Sales Manager (127POS)★ Report to National Sales Director.★ Charge the regional that cover Eastern, Central and Southern China, and the responsibilities are same as the above illustrations.★ There are 4 area managers and 3 assistants report to me.Jul 2000 - Aug 2005 Area Manager (35 POS)

1. In charge of the marketing & sales for following products: CTV, VCR, Refrigerator, Air-conditioner, and VCD & DVD;2. Clients communication of presale and after sale.3. POSM and Showroom design, as well as promotion planning and execution.4.Market research and office job