Michael Chen Email and Phone Number

 Responsible for market research, planning and design of new product;  Select and manage product suppliers, follow up production with factory, including R&D, samples and mass production; Make product promotion plan, including new product launch and holiday activities. Lead agency for the promote and track the effect in online channels such as xiaohongshu, Wechat and TB live broadcast. Sales tracking of dealers, optimization of customer purchase and experience process, improvement of online platform and warehouse connection.

 Manage new dishes development including research, selection R&D and training, and production of offline materials such as new dishes and menus; The online operation of the stores, including page maintenance of dianping, eleme. and Meituan, the new store has been listed on the list of popular restaurants in Shanghai many times in dianping. At the same time responsible for the Wechat account and publicity copy editing and writing; Restaurant takeout platform operation, develop takeout menu and off-site selling plan together with the store, maintain the food on the platform, and develop and implement takeout marketing plan; According to the habits of customers, establishment of the CRM system that effectively increase the frequency of regular users to the store by 8%; Analyze the sales data of restaurant stores and online (takeout), including sales volume, gross profit, loss and other key indicators, guide the optimization and update of dishes and evaluate the stores.

 Set up the company's content operation team (8 members) and Automobile advertising team (5 members) from 0, responsible for the creation, planning and scheduling of customer content plans, as well as the writing and design of copywriting contents, another responsible for the whole case planning and implementation of automobile customers; Service tianhong fund, responsible for the content operation of App department and Online fund department. Make the content planning for each customer platform, customize the content gathering and editing system, improve the users interaction, and increase the active customers by 40% and the investment conversion rate by over 57% through user population analysis, customized activities and Rank content; Public account operation of DQ and Shanghai guangming milk, including daily content planning, material writing and editing, new product introduction and online promotion in public account; Led the annual brand marketing project of saic chase G10 model, developed marketing plans, planned large-scale fuel card gathering activities and special car activities, and finally collected more than 25,000 Leads. CPL was only 133 yuan (car home was 1300 yuan in the same period), and the effective customer proportion reached 40%. Led the G10 new car launch brand and communication planning, developed and landed in chengdu and guangzhou auto shows, customized scanning and interactive devices, attracted more than 3,000 people during the show; The annual online marketing and communication planning of "che xiang jia auto life hall", including the publicity activities and media planning of new stores in various regions; Responsible for the operation of “huiguanjia” automobile platform, reached cooperation with a number of automobile dealers and manufacturers, led the team to develop the online vehicle sales platform, promoted in various forms such as H5 and ground push, with a total order volume of more than 340 vehicles.

 Led the PQP for new Apple customer projects (iPhone and Mac products) from NPI to MP, including quality control plan, inspection standards, etc., trained staff, monitored the quality control process of the projects； Maintain good communication with customers and reach agreement on quality control plan. Handle customer feedback in a timely and effective manner，in charge of the development of 9 projects to MP, and connected with 15 different customers; Coordinate and organize across departments within the company, including PM, purchasing, manufacturing, QA and logistics to track all phases of quality issue evaluation, validation, and closure.

1.Assist brand promotion's implementation, like city symposium. Responsible for the meeting's application, including travel agency's enquiry, communicate with agency about materials' manufacture, meeting settlement online and offline. Tracing the effect and quality after the meeting.2.able to pay for HCP fee independently, timely, effectively and logically under company's SOP. Including the contracts' filling and circulation, set up the vendor code, making the PR and collecting the payment document. All these process need communication with HCC, Finance and Legal department. Simplified and regulate P-BU's HCP payment process.

1.To investigate more than 5000 transaction of one store, discover staffs who causing loss or damage to company assets, and write seven reports about it.2.Support in store APP operations such as Stock level Checks, Tagging compliance and System checks.

1.Charge the senior high school project , include nearly 100 students volunteer select, training and management to 16 high schools.2.Organize and support the , have twenty-five high school, thirty-two team participate in.