Tianyu Liu Email & Phone Number

Beijing, China

Responsible for Meituan Bike marketing events, marketing product gameplay mining and iteration, Alipaychannel operation and user life cycle management.1. Marketing events: As the person in charge, plan the rhythm and strategy of annual events, coordinate withuser strategy, city team and other teams to continuously implement and optimize marketing activities accordingto needs and goals; 2.52 million incremental cards were purchased in 2022;2. Marketing products: Analysis of the gameplay of Internet marketing products, combined with shared bicyclebusiness characteristics and goals, to discover new gameplay and iterate existing products; Increase cardpurchases by 49% under the premise of consistent subsidy rates;3. User life cycle management: Analyze user behavior and reasons for loss through internal data and externalresearch, and identify opportunities for attracting new users and retaining them. Optimize the user process,establish user-specific areas, and iterate subsidy logic to improve user retention. The 14-day retention rate ofnew customers increased by 31%, and the 14-day retention rate of lost users increased by 21%;4. Alipay channel operation: Responsible for product and business communication before channel launch,promotion and daily operation after launch.

Beijing, China

Responsible for the content and commercialization activities of Zhihu Content Center, build a creator communityoperation system from 0 to 1, and build a componentized background with collaborative products.1. Creator events: As the person in charge, incubate the "Zhi zhi ji hua" series of events from 0 to 1, open upcontent production and distribution, external platform promotion, while improving creators activity, the contentoutput increased by 493% during the event. Also cooperate with commercialization team, achieving investmentpromotion of 12 million yuan per year;2. Event product backend: Combined with the needs of events and field operations to abstract the generalgameplay, and cooperate with R&D team to launch a modular event backend to reduce R&D costs and improveoperational efficiency.3. Creator community operation: As the project leader, explore the WeChat group gameplay, open up internaland external product functions, output SOP, establish WeChat groups and output operation plans according tofield needs, and increase the content output of creators in the group by 412%.

Chaoyang District, Beijing, China

Responsible for the construction of the content operation system of "Ele Star Selection", digging content toproducts, and building the live broadcast operation of the CKA business line from 0 to 1.1. Content operation: Analyzing user usage paths and researching products, combined with the actual businesssituation and products to jointly launch the "Star Selection List", which increased the GMV of the sector by 31%,and launch "one-sentence guidance" ” module, which increased merchant traffic by 12%;2. Takeaway livestream: Coordinate Taobao R&D team landing livestream capabilities and related functions,formulate livestream planning, empower city livestream capabilities, coordinate leading merchants toparticipate in livestream, and the highest GMV in a single livestream is 3 million yuan.

Beijing, China

Responsible for the planning of brand events and daily event, incubating the large-scale offline market event"noob market", and the boutique small class course "Little Kitchen Academy"1. Brand event: As the project leader, create "noob market", and cooperate with the marketing team to completethe whole link construction of market analysis, event planning, business cooperation, and content promotion. Asthe company's most important revenue events, it has a total investment amount of 20 million yuan;2. Daily event: Established the "Little Kitchen Academy" offline lifestyle series of events, long-term cooperationwith lululemon, The Beast and other well-known brands, with an average income of 6,000 yuan per event;3. Community operation: Establish a public account user community system, user classification system andpromotion channel, expand high-quality users and KOL resources and continue to produce more than 300 highquality WeChat content;

Beijing, China

Responsible for content operation, formulating content review rules and content recommendation strategies,building a user life cycle system, and responsible for the planning and execution of commercial brand events.1. Content operation: As the person in charge of content operation, establish a content review and gradingsystem, screen and recommend high-quality content, promote the commercialization of content, and assist inthe R&D team of continuous optimization products. User activity increased by an average of 35% per month, andthe volume of high-quality content increased by an average of 43% per month;2. Brand events: Cooperate with the sales team to commercialize content, plan and execute online and offlineevents, with an average annual investment amount of 10 million yuan;3. Community operation: build and continuously improve the community operation system, increase the activityof users in the group by 367%, and increase the monthly retention by 512%;

Beijing, China

Responsible for the pre-sales consulation, school selection and document preparation of study abroad students1. Work performance: The average monthly sales exceeded the company's target by 35%, and served 136students at the same time.