I can accurately grasp customer demands, with keen market insight and consumer insight, capable to develop accurate marketing plans, and as fast as possible to complete the project in the right direction. I am also good at using Internet marketing thinking for branding planning and creative marketing promotion. 1,At least 7 years experience in branding product activity planningSolid branding planning ability and the practice experience, consumer insight ability, as well as excellent oral expression and the plan writing ability.2,Excellent team management, communication and coordination skills.More than 4 years of project management experience, capable of completing the project work and guide others independently, strong ability of promoting 5 projects at the same time under extreme pressure.3,Involving in a wide range of industries.serving customers from the automotive, fast consumer goods, IT, real estate and other industries, in-depth understanding of branding positioning, advertising planning and media production.4,Fully access to rich media resources.Real Estate-Overseas Chinese Town Group; Fast consumer industry-Coca-Cola, Herbalife; Automotive industry-BMW, Mercedes-Benz, Porsche; Finance-Ningbo Bank & Construction Bank, AIA; Internet industry-Tencent YingYongBao, Miying, Zhongchuang Space;Government: Guangdong-Hong Kong-Macau Greater Bay Area, Guizhou Internet Congress, Global lawyers Congress.优秀案例:2019/04 华侨城旅游文化节2019/04 深圳市盐田区“全域+全季”旅游活动2019/04 第二届深圳设计周-环球设计大奖颁奖典礼2018/12 Voith新品发布及客户答谢会2018/8-2018/9 汉服文化节-人民日报承办2018/6 康宝莱全国客户答谢会-日本冲绳2017/5 She's Mercedes_Shanghai Station&Porsche'Young Chinese Artist Of the Year"2015/5 BD制药500人塞班奖励旅游
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销售总监Finfo Global & 财视中国Shanghai, China -
销售总监Finfo Global & 财视中国 Jul 2020 - Present中国 上海市 -
FreelanceVok Dams Agency For Events And Live-Marketing Sep 2019 - Mar 2020Shanghai City, China -
Senior Account Manager中青旅联科(深圳)公关顾问有限公司 Feb 2019 - Sep 2019Shenzhen, Guangdong , ChinaReporting to the GM of the regional company. Leading the department team (10 people) to achieve performance indicators. Leading the planning, design and video groups to provide customers with brand marketing promotion programs and public relations strategy, which include online preheating, offline activities, public relations visual design, video creativity and other proposals and implementation work.1,Event marketing as well as public relations activity planningCapable of successfully planning numerous events and activities in view of the needs of customer, including industry summit forum, foreign cooperation meetings, as well as the overall planning of public relations activities of the network-wide hot spot event, and positive reviews have been received from customers.2,Media public relationsBuilding media matrix according to customer needs, integrating and arranging media resources.The media resources that can be coordinated include Shenzhen TV station (public channel, financial channel), Shenzhen newspaper group, mainstream network media, new media, and other national key city media resources such as QQ.com, etc. Other rich resources of cooperative companies such as public relations, advertising, communication companies are also connectable.Responsibilities also include:1.Reviewing various types of public relations manuscripts, issuing and evaluating the communication effect of them;2.Establishing and implementing a sound crisis early warning monitoring and public relations mechanism to build brand awareness and reputation;3.Having a good connection between government and enterprises, owning the ability to deal with public relations events and public relations crisis events.3,Comprehensive communication of brandingResponsible for the construction of the company's branding system, including the production of corporate image films, product promotional films, personal interviews as well as other television projects.
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Senior Project Manager上海携程国际旅行社有限公司 Sep 2017 - Feb 2019Shanghai, China1,The department gross profit target has been successfully achieved, the actual number of customers increased by 500%.2,Providing domestic and abroad activity planning scheme according to the demand of customers, which include budget control and implementation. The project includes but not limited to industry exchange meeting, new product launch conference, customer thank-you meeting, product roadshow, internal incentive tourism, professional academic conference, etc.3,Responsible for the daily operation and promotion of the mobile Internet self-media platform (WeChat, Mini Programs, etc.)-with the assistance of multiple departments and suppliers.4,Analyzing user habits, emotions and experiences, with fully understanding of product hotspots, in addition, thematic planning activities have been effectively completed.5,Responsible for the material design and production of the project plan, supervise the advertising construction and on-site implementation effect.6,Participating in supplier negotiations, formulating cooperation rules and restricting supplier behavior, improving supplier service level as well as customer satisfaction, high-quality suppliers have also become a competitive advantage of service.7,Reviewing the project with customers, as well as the objectives and results of the activities, analyzing the differences in depth, and summarizing the experience of the project
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Senior Account Manager深圳市同邦国际商务有限公司上海分公司 2015 - Sep 2017Shanghai, China1,Fully achieved the department gross profit target, the actual number of customers increased by 600%, exceeded the performance target by 1000%.2,Providing domestic and foreign activity planning plan according to the needs of customer, include budget control and implementation, the project includes but not limited to industry exchange meeting, new product launch conference, customer thank-you meeting, product roadshow, internal incentive tourism, professional academic conference, etc.3,Responsible for the daily operation and promotion of the mobile Internet self-media platform (WeChat, Mini Programs, mobile terminal, etc.)-with the assistance of multiple departments and suppliers.4,Analyzing user habits, emotions and experiences, grasp product hotspots, and effectively complete thematic planning activities.5,Responsible for the material design and production of the project plan, supervise the advertising construction and on-site implementation effect.6,Participating in supplier negotiations, formulate cooperation rules and restrict supplier behavior, improve supplier service level as well as improve customer satisfaction, high-quality suppliers have also become a competitive advantage of service.7,Reviewing the project with the customer, review the objectives and results of the activities, analyze the differences in depth, and summarize the experience of the project.
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Customer Manager众信(北京)国际商务旅行社有限公司上海分公司 2012 - 2015Shanghai, China1,Operating of pharmaceutical industry conferences and exhibitions.2,Fully meet the company's annual target.3,Maintaining customer relationship
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Event Executive中青旅国际会议展览有限公司 2010 - 2011Shenzhen, Guangdong , ChinaCapable of independently operating GlaxoSmithKline city meeting, Sanofi city meeting and annual meeting, Pfizer city meeting, Novo Nord city meeting, etc. Maintaining good relationship with GlaxoSmithKline and Pfizer customers.Making an access to a certain amount of customer resources, capable of handling the relationship with customers, efficiently operated activities of medical customers.
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大堂经理Ping An Bank Co., Ltd. 2009 - 2010深圳
Patrick Pan Skills
Patrick Pan Education Details
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Business Administration -
Shenzhen Polytechnic CollegePrinting Technology
Frequently Asked Questions about Patrick Pan
What company does Patrick Pan work for?
Patrick Pan works for Finfo Global & 财视中国
What is Patrick Pan's role at the current company?
Patrick Pan's current role is 销售总监.
What schools did Patrick Pan attend?
Patrick Pan attended Northwestern Polytechnical University, Shenzhen Polytechnic College.
What skills is Patrick Pan known for?
Patrick Pan has skills like 顾客服务, 活動管理, 项目管理, 行銷策略, 策略規劃, 管理人员, 领导力, 銷售管理, Pmp, 银行业务, Microsoft Office, 风险管理.
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Patrick Pan
Shanghai, China -
1sina.com
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Patrick Pan
A Commercial Business Leader With Regional And Global Exposure, With Success In Helping The Organization To Triple The Business In 4 Yrs With Strong Financial Results. A Natural People Developer And Team Builder.Shanghai, China
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