市场营销策略分析，客户画像及企业发展

Strategic planning: formulate strategic objectives, plan the marketing areas, analyze accurate positioningof top management customers, and build access channels for customers to follow up key resources.t Objective decomposition: be responsible for data analysis of achievement of goal; analyse factors of theenvironment, policy, market, technical for the achievement of data analysis; complete the decomposition oforganizational indicators, and promote the accomplishment of goal of the team.t Project management: establish the long-term cooperation with the high level of enterprises through thecollection, collation and analysis of enterprise information to achieve strategic cooperation and maintainlong-term communication to explore the underlying needs; complete projects such as theChina CITIC Bank Corporation Limited, Beijing Tianruijin Home Investment Co., Ltd.

Strategic analysis: Based on the data of market research and the keynote of economic policy, learn aboutthe development trend of macro economy and micro industry, analyze the reproduction of product matrix ,business model and the competitor. The potential growth of the market is estimated to be about 10-15%,and the demand is about 200 billion yuan.t Strategic planning: analyse and formulate the short-term and long-term strategic planning of the enterprise;introduce the model of Internet + enterprise, and actively promote the transboundary product integration andthe format layout to reduce the operating cost; innovate the marketing management method.t Enterprise cooperation: import high-end customer demand, focus on the establishment of strategic cooperation with large enterprises; communicate with institutions and universities to improve the brandvalue positioning of product, provide perfect service, and maintain good interaction with enterpriseexecutives. The main partners are Founder Securities, Agricultural Bank, China Post Group, BeijingEnterprises Group Company Limited, EPSON and so on.

Brand promotion: make brand publicity and promotion plan, participate in the planning of market promotionactivities, organize the dissemination of enterprise culture through the market propaganda, establish brandimage to increase the reputation and popularity of the enterprise.t Enterprise cooperation: plan and implement new product conferences; taking products as the main bodyof exchange to attract customers from state-owned and high-tech enterprises; explore potential customersand establish cooperative relations; promote the cooperation in krypton space entrepreneurship projects;reward , sponsor and transform customer needs to expand the company's influence in start-ups.t Talent strategy: organize the " Double hundred " talent project, and set up courses related to corporateculture, strategic planning, career development and marketing; there are 50 internal elite lecturers, receivemore than 60000 resumes from the 11 national recruitments, and interview more than 4500 people, whichrecruits more than 680 social talent and people just out of school for Aurora group .2009.01-2016.01 Sales directort Objective management: be responsible for the precise marketing of key large enterprise customers, thedecomposition of the annual target and task assignment; implement the strategic plan and objectives,relationship maintenance and project promotion and negotiation; organize the product selling points, pricingstrategies, environmental collocation suggestions and other training.t Customer maintenance: keep daily communication and visit with key customer , important public relationsof key people of the projects; delivery and communication of new products; the inspection and planning ofthe project site; comfirm and stabilize customer relationships through communication.t Resources development: accumulate the stable cooperation between CITIC Bank,, Hongyuan Securities, Beijing Medicine, Beijing Electrics, Yuanyang Real Estate

•Contacted existing and new customers.•Assisted customers in designing and placing their offices.

•Collected and analyzed kind of business information.•Organized marketing campaigns.•Prepared advertising plans.