Co-Founder and marketer for Leyn Knitwear to create the knitwear that you want to put on every day, the reassuring item that must be in your closet.

Marketing Strategy in China, including: P&L, digital marketing, content marketing, and eCommerce development.

Whoolala is a cross-border e-commerce platform for independent fashion designers in China and SEA region. Whoolala is also one of the first wholly foreign-owned startups to receive Commercial ICP licence from the Chinese government.I am responsible for marketing strategy and P&L planning for fashion and lifestyle brands. With a strong focus on ROI, our team brings foreign brands to China with the most efficient marketing tools and channels. 1. Marketing strategy and solutions… Show more Whoolala is a cross-border e-commerce platform for independent fashion designers in China and SEA region. Whoolala is also one of the first wholly foreign-owned startups to receive Commercial ICP licence from the Chinese government.I am responsible for marketing strategy and P&L planning for fashion and lifestyle brands. With a strong focus on ROI, our team brings foreign brands to China with the most efficient marketing tools and channels. 1. Marketing strategy and solutions for China market. We make plans, we make it happen.1) Using social medias as the marketing tool, our team successfully made marketing ROI as high as 1:5, and acquiring cost for customer 3 times lowers than competitors.2) Work closely with KOLs and build up the KOL network for Whoolala brands. Analyze the KOLs performance and keep optimizing the campaigns.3) Planning and execution of promotion campaigns. 2. Content and product management: daily content and product promotion based on data analysis and social media feedback. Optimizing sales and customers experience accordingly. 3. Off-line events: run fashion events twice a month, to build up relationship with designers and customers.4. Merchandising: brought designers to join Whoolala at the beginning of Whoolala project; build up relationships with designers around Asia.5. PR & Networking• By joining The Lane Crawford Joyce Group's The Cage development program, we built up relationships with best designers worldwide. Show less

兔喵狗熊 is an WeChat Official Account. Named after 4 best friends’ nick names: 兔、喵、狗 and 熊，the WeChat magazine focuses on sharing lifestyle experience, especially travelling, food and beauty.As the lead writer "装逼喵", my articles are mainly about home furnishing/fashion/travelling.-My article 《打造梦想中的家没那么难，我就是靠淘宝和宜家实现的》 attracted more than 10k followers to the account. This article is also one of the most bookmarked answer in 知乎, it attracts 54k LIKEs so far. -Our… Show more 兔喵狗熊 is an WeChat Official Account. Named after 4 best friends’ nick names: 兔、喵、狗 and 熊，the WeChat magazine focuses on sharing lifestyle experience, especially travelling, food and beauty.As the lead writer "装逼喵", my articles are mainly about home furnishing/fashion/travelling.-My article 《打造梦想中的家没那么难，我就是靠淘宝和宜家实现的》 attracted more than 10k followers to the account. This article is also one of the most bookmarked answer in 知乎, it attracts 54k LIKEs so far. -Our advertising articles about fashion brands brought very good conversion.-The most popular article is unique vocation experience about ClubMed. The cooperated brands include Triwa (Sweden watch brand), Oyster (Thai shoes brand), 造作 (Chinese lifestyle brand), Richmond & Finch (Sweden watch brand) etc. Show less

Xiu.com is a 10 million users based China e-retailer, rated as No.1 China fashion online retailer by third party research institutions like iresearch etc. in terms of traffic, page ranking and size of transaction. -Social media marketing: built up social media accounts of Xiu.com and used them as marketing tools. Brought 30k daily sales though WeChat within one month.-PR: contact with related media and KOLs, including: fashion/tech/finance medias.-Content marketing: create… Show more Xiu.com is a 10 million users based China e-retailer, rated as No.1 China fashion online retailer by third party research institutions like iresearch etc. in terms of traffic, page ranking and size of transaction. -Social media marketing: built up social media accounts of Xiu.com and used them as marketing tools. Brought 30k daily sales though WeChat within one month.-PR: contact with related media and KOLs, including: fashion/tech/finance medias.-Content marketing: create content and product strategy according to social media interactions, to maximize sales. Show less