 Take charge of the company's operation (startup) and product development Build the team with enthusiasm and flexibility by taking the continuous challenges Transform to the new game engine to accelerate the programming Key Achievements Along the journey of developing a primary version of the product, I well understand its know-how and the nature of online game industry

Integration Project Management Office - Commercial Lead Apr 2014 – Jul 2015Main Responsibilities• Took the key role to coordinate and complete DD tasks cross commercial, sales and marketing • Achieved business operative targets of Bayer-Dihon-Merck integration• Ensured in time and successful execution of all key project milestones by stages• Guided the functional project teams throughout the integration process, facilitating their project work and providing value-adding perspectives on direction / content• Managed the dependencies and risks, directly lead the cross-functional projects like business model design, business operations integration planning / implementing，facilitating compliance planning and implementing by phasesSenior Director, Business Operations (BO) Jul 2012 – Dec 2014Main Responsibilities• Built up and took charges of 6 functions - Geographic Expansion, Commercial & Bidding, Sales Force Effectiveness (SFE), Sales Force Training & Development (T&D), Business and Marketing Intelligence (B&MI) and Sales & Operation Planning (S&OP) by aiming to provide constructive supports to Sales & Marketing driving Bayer Consumer Care’s ambitious China Plan• Took the responsibilities for BO’s overall strategic thinking, planning, communicating, implementing and measuring• Led the team，coached and developed talents

Main Responsibilities• Built up and took charges of 6 functions - Geographic Expansion, Commercial & Bidding, Sales Force Effectiveness (SFE), Sales Force Training & Development (T&D), Business and Marketing Intelligence (B&MI) and Sales & Operation Planning (S&OP) by aiming to provide constructive supports to Sales & Marketing driving Bayer Consumer Care’s ambitious China Plan• Took the responsibilities for BO’s overall strategic thinking, planning, communicating, implementing and measuring• Led the team，coached and developed talents Key Achievements• Successfully established two pillars of BCC 5X5 plan - “fix the foundations” and “develop Geographic Expansion (GE)”• Fixed the foundations:o Set-up / re-structured the functions and defined roles responsibilities for Commercial (incl. bidding team) , SFE, S&OP, T&D and B&MIo Built the infrastructure & SOPs to strengthen the management of distributors, traders inventory, demand forecasting, SFE master data system, 3rd party data collection, incentive planning, target-setting, systematic reporting & analysis, etc.o Consolidated T1 distributors to re-build the distribution network and reduced commercial team size per demand generation modelo Developed sales force competence model / roadmap and laddering training programo Initiated and conducted “shopper insights” project under B&MI function in addition to traditional market researches in order to provide added value to business growth• Developed GE strategy and implementing plan: re-framed Mckinsey’s initial plan and led the GE team working out the 3-waves roll-out plan and helped salesforce to implement, track and adjust• Successfully led CRM launch project by challenging the status quo• Demonstrated team’s improved capabilities, identified talents were empowered and developed by sharing values and providing candid feedback and strategic guidance

Senior Director of OTC Business Unit Jul 2009 – Jun 2012Main Responsibilities• Led OTC BU (300+ resources，RMB450Mio)– sales force of retail and hospital, brand marketing, hospital marketing and trade marketing to achieve business objective and deliver P&L • Took the responsibilities for stabilizing OTC sales and optimizing profitability under BMS global strategic frame of “Bio-pharma”• Innovatively optimized business excellence, followed compliance and promoted “learning organization” to retain the team, engage the talents and develop high potential staffsMarketing Director, OTC BU Apr 2007 – Jun 2009Main Responsibilities• Led the full scope OTC Marketing team – brand marketing, hospital marketing and trade marketing• Took the responsibilities for developing the strategic plan and yearly brand plans of the two full product lines of both Bufferin 百服咛(cold & analgesics) and Theragran 施尔康(multi & single vitamin), which cover infant/children and adult markets• Advocated the marketing innovation, pursued the execution excellence and maximized “ROI” through the joint efforts of trade marketing and brand marketing teams • Ensured smooth cooperation cross internal functions and obtained full support from external agencies• Managed, coached, motivated and developed the team

• Took charge of overall vitamin category, including 5 brands of Gold Theragran (adult multi-vitamin), Theragran Junior (infant/children multi-vitamins), B-Complex (adult), Engran (pregnant woman) and UPSA-C (vitamin C effercent)• Developed strategic plans and yearly brand plan• Managed all marketing activities to support company objectives in volume, market share and profitability• Initiated, led and managed market researches of identifying insights, trend, drivers and barriers

Marketing Manager of Brand Coca-Cola Mar 2004 – Nov 2004Main Responsibilities (differences Vs previous position)• Independently worked on “Deep Dive” project with region/bottler• Took in charge of line-extension brands – Coke Light and Vanilla Coke • Communicated with top management and region/bottlers about brand strategies, programs and recommendations• Led, managed and coached people Senior Brand Manager of Brand Coca-Cola Oct 2001 – Feb 2004Main Responsibilities• Assisted the Brand Director to prepare the Annual Business Plan of Coke, including brand/ business vision, strategy, communication and integrated BTL programs across the market cluster.• Developed & implemented Coke’s new thematic communication campaign during 2003 & 2004• Worked on tactic projects leveraging on brand assets, i.e. world cup in 2002• Took charge of consumer research by working with Research TeamBrand Manager of Occasion-based Marketing (OBM), Packaging & Pricing Aug 2000 – Oct 2001Main Responsibilities• Developed annual business plan of OBM, including objectives, strategies and integrated activity template of festivals attack, new packaging & pricing initiatives of channels• Liaised all brand teams for ABQ (all brand qualified) activities by channels • Ensured the proper implementation across the system