李曙明 Email and Phone Number

 Take charge of the company's operation Build the team with enthusiasm and flexibility by taking the continuous challenges Lead the overall design and development of 3D online games Lead the transformation of the new game engine to accelerate the programming  Explore the potential investors, partners and clients, and maintain the relationships

Apr 14 – Jul 15 Integration Project Management Office - Commercial Lead• Achieve financial and operative targets of Bayer-Dihon-Merck integration• Ensure in time and successful execution of all key project milestones by stages• Guide the functional project teams throughout the integration process, facilitating their project work and providing value-adding perspectives on direction / content• Manage the dependencies and risks, directly lead the cross-functional projects like business operations integration planning / implementing and business model design; facilitate compliance planning and implementing by phasesJul 12 – Dec 14 Senior Director, Business Operations • Built up and took charges of 6 functions - Geographic Expansion, Commercial & Bidding, Sales Force Effectiveness (SFE), Sales Force Training & Development (T&D), Business and Marketing Intelligence (B&MI) and Sales & Operation Planning (S&OP) by aiming to provide constructive supports to Sales & Marketing driving Bayer Consumer Care’s ambitious China Plan• Took the responsibilities for BO’s overall strategic thinking, planning, communicating, implementing and measuring• Led the team，coached and developed talents

Jul 09 – Jun 12 Senior Director of OTC Business Unit • Led OTC BU (300+ resources，RMB450Mio)– sales force of retail and hospital, brand marketing, hospital marketing and trade marketing to achieve business objective and deliver P&L • Took the responsibilities for stabilizing OTC sales and optimizing profitability under BMS global strategic frame of “Bio-pharma”• Innovatively optimized business excellence, followed compliance and promoted “learning organization” to retain the team, engage the talents and develop high potential staffsApr 07 – Jun 09 Marketing Director, OTC BU • Led the full scope OTC Marketing team – brand marketing, hospital marketing and trade marketing• Took the responsibilities for developing the strategic plan and yearly brand plans of the two full product lines of both Bufferin 百服咛(cold & analgesics) and Theragran 施尔康(multi & single vitamin), which cover infant/children and adult markets• Advocated the marketing innovation, pursued the execution excellence and maximized “ROI” through the joint efforts of trade marketing and brand marketing teams • Ensured smooth cooperation cross internal functions and obtained full support from external agencies• Managed, coached, motivated and developed the team

Independently and successfully completed two projects:- Chinese Canadian related infant milk powder market potentiality;- New-birth baby program design

• Took charge of overall vitamin category, including 5 brands of Gold Theragran (adult multi-vitamin), Theragran Junior (infant/children multi-vitamins), B-Complex (adult), Engran (pregnant woman) and UPSA-C (vitamin C effercent)• Developed strategic plans and yearly brand plan• Managed all marketing activities to support company objectives in volume, market share and profitability• Initiated, led and managed market researches of identifying insights, trend, drivers and barriers

Mar 04 – Nov 04 Marketing Manager of Brand Coca-Cola Main Responsibilities (differences Vs previous position)• Independently worked on “Deep Dive” project with region/bottler• Took in charge of line-extension brands – Coke Light and Vanilla Coke • Communicated with top management and region/bottlers about brand strategies, programs and recommendations• Led, managed and coached people Oct 01 – Feb 04 Senior Brand Manager of Brand Coca-Cola • Assisted the Brand Director to prepare the Annual Business Plan of Coke, including brand/ business vision, strategy, communication and integrated BTL programs across the market cluster.• Developed & implemented Coke’s new thematic communication campaign during 2003 & 2004• Worked on tactic projects leveraging on brand assets, i.e. world cup in 2002• Took charge of consumer research by working with Research TeamAug 00 – Oct 01 Brand Manager of Occasion-based Marketing (OBM), Packaging & Pricing • Developed annual business plan of OBM, including objectives, strategies and integrated activity template of festivals attack, new packaging & pricing initiatives of channels• Liaised all brand teams for ABQ (all brand qualified) activities by channels • Ensured the proper implementation across the system