杨杰刚 Email & Phone Number

15 years experience in media strategy planning and data analysis, served accounts of multiple categories, including: P&G (Head & Shoulders, Pantene, Rejoice, Gillette), Yakult, GAC-TOYOTA, Mead Johnson and some other China domestic clients.Key skillset:Media goal & strategy - based on business goal to set media target, combine with consumer media trend to propose media mix and detail suggestion on how to implement in each media platform;Ecommerce planning and traffic support - based on given ebiz goal and historical data to find ecom internal opportunity to build biz, also plan digital media support to drive traffic during ecom big window, also accquire basic learning on how to gain higher conversion in ecom world;Data analysis - look through all available data (including business data, brand health data, media data, consumer data etc.) to find possible correlation and make hypothesis, then work out suggestion on how to solve particular business problem;Trend spotting - catch latest consumer media trend and suggest how to build relevancy beteween brand & consumer desire;Media activation campaign - Based on a particular objective (new product launch, build brand preference among consumer etc.), propose media matrix fits campaign idea and suggest best way available to catch consumer attention and drive engagement;