Meng Zhang Email & Phone Number

Beijing, China

Beijing

1. Built data metrics system for each product and business line from 0-1. Built automated reports to promote business optimization, identified business issues/opportunities, and strongly promoted SaaS ERP, CRM, Ginee Ads (ad agency), and many new business developments.2. Built user portrait structure for merchants/customers, developed basic metrics independently, and cooperated with algorithm engineers to develop composite-metrics to build a data-driven analysis system, which is… Show more 1. Built data metrics system for each product and business line from 0-1. Built automated reports to promote business optimization, identified business issues/opportunities, and strongly promoted SaaS ERP, CRM, Ginee Ads (ad agency), and many new business developments.2. Built user portrait structure for merchants/customers, developed basic metrics independently, and cooperated with algorithm engineers to develop composite-metrics to build a data-driven analysis system, which is widely used in various scenarios such as Data Service, Advertising Prospect Recommendation, Competition/Industry/Brand Analysis, etc.3. Key Project – Churn Warning Model· Identify merchants on the verge of churn in advance and interact proactively. · Used correlation analysis to filter features that affect churn rates and built a decision tree model to provide operations with merchant lists and data. · With the model launch, the retention rate increased from 81% to 93% in 3 months. Show less

Beijing

1. Designed and developed of data reports such as CX WBR, GS MiniApp Report. Sorted out and maintained the definition of business indicators to ensure the consistency and accuracy with global. Developed analysis framework and completed report automation for monitoring and analyzing business operation.2. Produced and analyzed CX Operation Team's regular data report and event review. Deep dive on key factors and quantify the root causes’ impact. Including Event Report, Deals… Show more 1. Designed and developed of data reports such as CX WBR, GS MiniApp Report. Sorted out and maintained the definition of business indicators to ensure the consistency and accuracy with global. Developed analysis framework and completed report automation for monitoring and analyzing business operation.2. Produced and analyzed CX Operation Team's regular data report and event review. Deep dive on key factors and quantify the root causes’ impact. Including Event Report, Deals Performance, Super Brand Day Performance, etc.3. Operation-related special analysis. By building the daily monitoring dashboard, I could capture the business trends/outliers in a timely manner and provide data insight to the operation team. Provided recommendations for the business to adjust the strategy on acquiring new customers or improving repurchase rate. Such as analysis of NTGS by PG, customer repurchase from D11 to BF, AppStore market launch strategy optimization, brand and price preference of different customer groups, etc. Show less

Beijing

1. Statistical analysis of APP, include event tracking, functional analysis, data requirements, found the root causes and built analytical solutions of abnormal data. Analyzed business data, created and designed business reports, visualization view and metrics for tracking the progress of business.2. Key Project – Supplier management project· To increase retention and repurchase, improve the supplier assessment system, objective comprehensive evaluation of suppliers and supply… Show more 1. Statistical analysis of APP, include event tracking, functional analysis, data requirements, found the root causes and built analytical solutions of abnormal data. Analyzed business data, created and designed business reports, visualization view and metrics for tracking the progress of business.2. Key Project – Supplier management project· To increase retention and repurchase, improve the supplier assessment system, objective comprehensive evaluation of suppliers and supply chain optimization.· Classified suppliers, developed, extracted and cleaned indicator data.· Used factor analysis method to select the indicators involved in the model, gave weight to each feature according to business logic, and developed supplier service assessment rating criteria.· Final comprehensive evaluation of suppliers to obtain supplier ratings and rankings.3. Key Project – Marketing Map· The purpose is to explore brand business opportunities through market demand and regional differences reflected by industry brands, and to provide data and visual charts to promote cooperation with brands.· Designed and created the Marketing Map of Weidian with business teams and led the production with the engineer team. · This data product mainly focuses on showing the market demand and regional difference on different bands, including transaction, distribution, competitors, user portrait etc. Show less

Beijing

Commercial advertising product placement strategy optimization and data report designed.

Beijing

Responsible for Amazon business partner operation guide base on the data and metrics, to support their business growth. Sold the COD and Ads program to Amazon business partner.

中国 北京市区

负责整理部门发布统计报告的计划； 负责统计报告中调查问卷的设计，并协助完成数据收集及数据预处理；