Community Growth: Develop and implement strategies to grow our community across various platforms, attracting new members and ensuring a steady increase in active users.Engagement Management: Manage and monitor community engagement, ensuring that members are actively participating and contributing to discussions. I also address member concerns and feedback to maintain a positive and supportive environment.Event Organization: Regularly organize and execute online events, such as webinars, live chats, and Q&A sessions, to boost user participation and enhance brand loyalty. These events are designed to cater to the interests and needs of our community members, ensuring high levels of engagement.Content Creation: Collaborate with the content team to produce and distribute valuable and relevant content that resonates with our community, encouraging interaction and discussion.Performance Analysis: Track and analyze community metrics, such as engagement rates and participation levels, to measure the effectiveness of our strategies. I use these insights to continuously optimize our approach to community management.

Developed and implemented marketing strategies tailored to product characteristics (including briefs, content guidelines, and campaigns). Responsible for selecting and inviting highly matched influencers, reaching out to over 300 KOLs with a 45% successful collaboration rate. Generated over 15 million video views and achieved 15,000+ click-through downloads.Content Creation and GuidanceCreated product briefs and provided content revisions and guidance on influencer drafts to ensure alignment with content strategy and brand requirements.Data Analysis and Performance OptimizationMonitored and analyzed the performance of over 100 video posts, implementing traffic support strategies based on data feedback to optimize results.

Influencer Outreach and Collaboration: Identified and engaged influencers on major platforms (YouTube, TikTok, Instagram, Facebook, etc.) that align with product needs. Successfully reached out to over 200 influencers and established long-term collaborations with more than 30 influencers.Business Negotiation and Budget Control: Negotiated pricing with influencers, effectively using negotiation skills to optimize budget and control collaboration costs. Successfully negotiated with over 10 MCN (Multi-Channel Network) companies, building long-term and friendly business relationships.Influencer Management and Data Analysis: Maintained relationships with over 20 long-term influencers, optimizing video performance through ROI-based adjustments. Conducted data analysis using Appsflyer for timely reviews and coordinated with influencers to update content.