Ying Yang Email & Phone Number

• 1. 品类分析：
• 通过分析市场流⾏趋势，了解品类策略，协助采购梳理商品陈列逻辑，并根据细分类规划商品空间占⽐。
• 通过定期复盘商品陈列效果及销售表现（包括空间产出、品类渗透率、库存周转等多维度），对未来商品选品陈列提供有效建议，提升销售。2. 商品陈列规划：
• 根据空间/季节/销售计划，进⾏全国⻔店⾮⾷品类陈列图绘制，并对品类货架分配、商品陈列等提供建议。
• 参与“O2O 改造”、“标品转型”等项目，提升陈列图管理效率（平均-49%陈列图），并通过精简-30%SKU，优化并突出⼤单品陈列，加速商品库存周转-25 天，降低库存压⼒，推动提升销售表现（商品贡献率+5%）。

Shenzhen, Guangdong, China

Responsibilities1. Wrote the VIP analysis report, which including the analysis of VIP's life cycle and VIP's buyer behaviour.2. Assessed marketing campaigns and set the system.3. Communicated the marketing campaigns with all of the shopping centres, and got support from each stores.4. Created marketing campaigns for each stores, and assessed the results.5..

Shanghai, China

Responsibilities1. Responsible for guiding leader (Assistant BD Manager) and new staffs' work, which including 2 BD specialists and 5 interns.2. Responsible for writing tender book, and assisted in tender management, including solution design, proposal preparation, and pricing structure support for board members. Meanwhile, I also wrote the marketing plans.

Diploma, Diploma Of Interpreting

I studied the Diploma of Interpreting (specialised in Mandarin - English) from 2017 September to 2018 February in Melbourne.

Master Degree, Master Of Business (Specialised In Marketing)

Activities and Societies: Member of the Monash Marketing Students’ Society and the Monash Chinese Student AssociationMarketing is.

Bachelor Degree, Financial Management

Activities and Societies: ●The Student Executive Council of the Student Union of the Faculty of Management ●College Outstanding Student.